Why are Desktop Video Conferences getting more and more popular?

The latest Forrester Report proofs again the importance of video conferencing and the continuous increase of desktop video conference solutions, integrated video conferencing rooms and immersive telepresence installations in organisations. The majority of the 1,000 participating companies stated that they are looking to implement desktop video conferencing solutions very soon. More than 40% of these organisations said also they are planning to introduce HD video conferencing and 25% are going to install immersive telepresence rooms solutions.

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This means…

There is an especially strong trend towards software video conferencing solutions, that can be used with already existing hardware such as PCs, Notebooks, Tablets and Smartphones. This is an important reason for the spreading of this kind of video communication technology in organisations but the main arguments for this are the reduced costs for installation and maintenance in comparison with HD video conferencing systems or immersive telepresence rooms.

Who’s new in the game?

The report provides a good overview around the current situation of the communication market and the manufacturing companies. The result is that next to big players such as for instance Cisco, Polycom and LifeSize, who are providing a wide range of video conferencing and unified communications solutions, several new companies are emerging, who provide software solutions. Two of the most important features of these new companies are a strong product focus and tailoring the technology to suit the clients. The report names some of the new actors in the game to be Vidyo, Huawei and Teliris.

Summary

Forrester shows clearly that many organisations are considering video conferencing as a strategic advantage and that the technology is placed in their long term planning for corporate communication.

This post is also available in: German