ITIL Standards everywhere – also relevant for AV services?

The ITIL Framework is the acronym for Information Technology Infrastructure Library and constitutes an important framework for professional IT Service Management in most IT departments. The ITIL framework is constantly developed further and at the moment the ITIL v3 Edition is on the market.

Why is ITIL so important for AV, Media Technology and Video Conference Managed Services?

This question is easy to answer, but more complex to implement. The technical development of Video Conference Services, Telepresence solutions and conference room technology progresses very fast. The probably most characteristic trait in this technical development of media technology is the fact that systems increasingly can be implemented in networks. The development from ISDN based video conferences to IP based video conferences had a big share in this. However, also other components of media technology are produced in an IP friendly way, such as media technology for signal management, Routing or Room Control. The idea is to establish easier management and monitoring of media technology, ideally from a remote location.

The development described above further leads to changing responsibilities within the sector of media technology in companies. Previously facility management was responsible for media and room technology, whereas today IT departments increasingly take over the responsibility for IP based media technology and video conferences.

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To master these new responsibilities IT departments also pose new challenges to suppliers and operators of media technology, so-called Video Conference Managed Services providers. Video Conference Managed Service providers should speak the same language as other IT sectors (network, firewall, security, etc.), but additionally should have expert knowledge about video conferences and media technology. The ITIL framework makes it easier to find a common language and makes it possible to implement and optimize cross-sector processes. External service providers are quite often asked to use internal tools and ITSM platforms, in doing so incident or problem management, but also knowledge management are portrayed according to standardized processes.

This development means a big investment in an ITIL certification for Video Conference Manages Services Providers, who often also have to adapt established processes internally. Many providers simply lack the experience in big ITIL environments.

Companies that look into the possibility of implementing  Video Conference Managed Services in order to operate video conference infrastructures, video conference systems or Video Conference Bridging Services, should take a close look at the potential providers’ technical capacities in IT processes and ITIL frameworks, next to technical expert knowledge and experience with video conferences of course.

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