I will start this article by answering what exactly is an expert – to me it’s a person who is really really good at something. Simple as that. This post is only about my thoughts on what it takes for a person to become such, not how he uses his expertise.

hello my name is, sticker, expert, generator, meme

There is more to becoming an expert than this.

I agree with the assumption that all humans are born as “tabula rasa” (lat. blank state), meaning all their knowledge comes from learning, experience and perception, but with genetics playing significant role in the process. Unfortunately, not all people take advantage of the amazing opportunities that lie ahead of them in becoming really good in something they love doing, often due to fear of failure. But failure is not something to be feared of, on the contrary, as Thomas Edison said:

“I have not failed, I’ve just found 10,000 ways that won’t work.”

Every person can be good at anything, good in so many things at the same time. But becoming really good at anything isn’t just a walk in the park. It takes discipline, focus and more importantly a strong will to make it happen.

So how does one become expert at anything? Well, I believe the formula is pretty much the same for any skill you choose. Since this is a Unified Communications blog and it happens to be the field that I’m currently working in, I’m going to point out what I consider to be important in becoming a Videoconferencing Expert.

Videoconferencing Education

I believe education is the first step in becoming good at something. Once you identify your objective and set your goals, you have to start preparing for reaching that goal, show genuine interest in learning all the bits and pieces that are related to what you really want to do, in this case Video Conferencing. I’m talking about harvesting knowledge you can use from every source you can get your hands on: specialized courses , forums, blogs, whitepapers, industry reports, product guides…

When it comes to official training, major industry leaders like Cisco and Polycom are already offering specialized training programs for anyone interested in becoming engineering or sales expert in Videoconferencing / Unified Communications and these certifications are usually valid for 2-3 years in order to keep up with the latest trends in the industry.

Cisco recently added two new programs to their certification portfolio focusing on Video, which already included the Cisco TelePresence Solutions Specialist and Cisco Rich Media Communications Specialist:

cisco, ccna, cisco, certified, network, specialist, associate, unified communications, videoconferencing

CCNA Logo by Cisco

  • CCNA Video establishes an individual’s ability to deploy video endpoints, set up new users, and operate networked voice and video solutions for job duties that include configuring voice and video single-screen endpoint devices, supporting telephony and video applications, and troubleshooting. The certification also validates a candidate’s knowledge of the architecture, components, functionalities and features of Cisco Unified Communications Manager solutions.
  • Cisco Video Network Specialist establishes and enhances key skills including the ability to configure video single-screen endpoints, set up new user accounts, support video applications and troubleshoot networked video solutions.
polycom, logo, large, png, alpha, channel, transparency, videoconferencing, unified communications

Polycom Logo

Polycom is offering the Polycom Certified Videoconferencing Engineer – a program that confirms the successful candidate has the necessary knowledge to perform implementation, configuration and troubleshooting operations for small to medium-sized environments on the Polycom RealPresence Platform including. In addition, the PCVE exam will validate the individual’s knowledge of networking models, standards and protocols relevant to videoconferencing.

Plenty of free training material is also available on the Internet. Personally, I liked the old Tandberg Certified Expert Partner (TCPE) program, simple and straight to the point, it’s perfect to gain the necessary technical knowledge when it comes to Video Communication.

Forums such as the VTCtalk and the Cisco Support Community are a great place for promoting and  sharing knowledge and engage other experts in constructive conversations about topics of the Videoconferencing / Unified Communications industry. There are also great groups on videoconferencing business and technology available on LinkedIn for anyone to join and listen or contribute.

Working Experience

It has been said many times before – no amount of theoretical knowledge compares to a real world experience, no matter what field are you part of. If you’re just starting in the industry, try an entry-level position and work your way from the bottom up. There are also companies who first offer training to their personnel for couple of months, and then make hiring decision, this is another good way of getting practical work experience.

And once you get there, try to learn as much as possible, try to learn everything you can about the topic, focus on becoming better and better until you become “so good they can’t ignore you”.

The constant hunger for knowledge is what separates experts from…well, everyone else. The beauty when working with technology is that it changes constantly, there is always something new to digest. Personally, I don’t understand how some people are pretty content with doing the same thing day by day. There is much more you can do, if you want to. The internet is there, the books are written and there are heaps of people to talk to, who are more than happy to engage in discussions – so jump right into it and become an expert!

I am going to end this post with two quotes from people who were really good at something and accomplished a lot:

“Action is the foundational key to all success.” – Pablo Picasso

“An investment in knowledge pays the best interest.” – Benjamin Franklin