A recent report from Transparency Market Research indicates that the Video Conferencing Market  valued at US$ 3.31 Bn in 2013 is Expected to Reach US$ 6.40 Bn by 2020 Globally. The growth doesn’t come as a surprise to anyone involved in the industry, but the numbers are impressive nevertheless.

Driven by the savings in business travel and increased productivity through greater collaboration and utilizing remote workers, companies are reaping the benefits of Video Conferencing and deploying on-premise solutions on a large scale, offering both managed and self service  model to its clients.

The Video conference self-services have been particularly interesting as they lower operational costs but also tend to increase utilization as the technology becomes more easier to use. At the core of a self-service solution lies a so called “Virtual Meeting Room”.

 What is a Virtual Meeting Room?

A Virtual Meeting Room (VMR) is an online collaboration place where people can communicate over video. Participants usually join by dialling a specific number or an address with a simple name like John-VMR@company.com. Once created the Virtual Meeting Room is permanent and can receive calls at anytime, although the host usually controls access to the VMR with a host PIN.