How Unified Communications Can Improve Your Business Strategy

May 27, 2013 by Victoria Jacob 2 Comments »
woman, employees,uc, unified, communications, videoconferencing, video, conferencing, modern, working, man, men, team, teamwork

Unified Communications in Enterprises (photo by Victor1558)

More and more businesses are using advances in technology to further their reach and expand. A number of businesses are already familiar with Skype, and that tool has enabled businesses to contact clients and team members who may work from home at a seconds notice. Unified Communications have created a system that has all the benefits of Skype and incorporates other forms of communication too, making it the complete package.

What is Unified Communications?

Unification of communication systems can really give your business a competitive edge and enable you to keep all your forms of communication in one place, making it easy to maintain and man-manage on a day-to-day basis. It enables you to combine telephone and business data on one single network, and gives you the flexibility in your communication to combine and use voice, video and data in applications. You can also save and forward instant message streams, phone calls, faxes and emails, voicemail and video conference sessions as data files. This way, nobody is left out of the loop.

The data is encrypted to ensure that it cannot be obtained and fall into the wrong hands, giving you complete security when passing data across your network. If there is sensitive or important information being sent across, you can rest assured that it will stay in the appropriate circles, regardless of whether it is sent in the form of an email, voice call or video.

How Can Unified Communications Improve My Business Strategy?

The name of the game here is ease of use and a lack of complication. When you have ten plates spinning, there’s a good chance that any could become neglected and fall. Unified Communications allows you to keep everything in order and in one place, meaning that one person can take care of everything if need be, and without any confusion or frustration. The team member can use a single phone number or handset and a unified inbox for all the available communications too. An easier life for your team is the ultimately goal for everybody, and this system provides it.

Cost Saving

Every business strategy needs a budget in place, and every business needs to know what costs are going to be made and saved by the strategy they put into place. Unified Communications save businesses a great deal of money by having all of your communications related outgoings being billed as one item. This makes it a great deal easier for businesses to set a budget and fill out a profit-and-loss. If a business can budget easier, it makes it a lot less difficult to plan ahead.

The systems are pretty inexpensive too, meaning that more small businesses are turning to Unified Communications so that they can save on a variety of systems they would have to set up individually and just focus on the one system that unifies everything, from voice, to email, fax and SMS.

Time is a valuable commodity when putting together a business strategy, and with a unified communication system in place, you can save time and money on training team members on how to use a variety of systems. Once you have a team member trained to a high standard on a unified system, you would have covered all channels of communication, which in turn will help keep your customer service to a high standard and improve efficiency.

Improving Customer Service

Every business strategy has to include ensuring that the customers are taken care of and that their issues and queries are dealt with quickly and effectively. A number of customers will make their complaints heard via social media, email, fax and by telephone contact, so it is essential that all businesses have a clear strategy for taking care of these customer service issues the moment they arise. With a unified communication system, a query or complaint will be noticed immediately, and can be actioned right away. It also takes away the possibility that a complaint or query could be missed by a team member, as it will be right in front of you on the system. With customers demanding a quick service, this form of communication system can see your customer satisfaction stats skyrocket. A quick response can be the difference between a happy customer and a dissatisfied one, after all.

The key points here are: Speed, efficiency and ease of use. There really is small room for error with a Unified Communication system. Your business strategy is designed to help the company move forward, improve and exceed what it was delivering before. Unified Communications could be the key ingredient to your business doing just that.

 
  • Ramon

    Nice article Victoria

  • Pingback: Homepage

%d bloggers like this: