Tag Archives: adoption

How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

What is “the Cloud”? And what is it not?

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Clouds on summer sky (Photo: fastjel)

The Cloud – One of the hottest buzzwords and most abused in describing products or services recently. In this article I would like to mix facts with personal experiences I made, in order to assist everyone, who would like to find out what the cloud is and does and the things that is does not do (hence the title). Cloud has been buzzing around for a while now but when I witnessed both my parents talking about “the cloud” and how they use it in private I understood that this technology has arrived in mainstream and it is here for good.

Cloud??

So what is the cloud in few words? The cloud, or cloud computing is a technology design to enable users working with solutions independent from device, location and network. Of course there are specialisations with a larger or smaller focus on one or two subjects but in general this is it.

Origin of the Term

There are many theories on the origin of the term, yet there is no proven story. Feel free to check some good options on the Wikipedia article for cloud computing. My theory is that it developed from the use of cloud clip-arts and stencils in technical drawings or presentations, created to visualise a network setup. I am sure that even before the term became a buzzword, most of you have seen presentations with little black boxes, switches and routers in and around a large cloud to set a virtual border between realms.

Is the Cloud something new?

I am afraid it is not. The ideas and designs for such concepts have already been around since the 1950s but like with many breakthroughs in the user world, it required certain cultural and technological thresholds to be reached before the adoption could take place on wide-scale.

What is the Cloud?

  • Agility – The cloud is agile and therefore allows users to upscale or downscale their service based on business demand. Further the actual hardware, used to host a virtual machine, can be re-purposed if necessary. This is however not a cloud-only benefit, please read further down on infrastructure virtualisation.
  • Availability – Services have the technological possibility of being available independent from devices, network and location. This is of course relative to the design of each service along with its purpose but technically this is no limitation. For instance you can use cloud video conferencing services to join any enterprise-grade video conference call from your smartphone, notebook, office workstation, tablet or even from a private computer at your home or maybe somewhere else. Of course your conference partner needs to have their own environment set up to accept connections from outside in general. Cloud technology is not a wall-breaker and cannot bypass security of an organisation, if they don’t allow such connections by policy.
  • Business Continuity – Cloud services are set up with redundancy and failover automation in place. So that even if single devices would fail, users would not notice and can proceed using the service. Such reliability would traditionally cost a lot of money when investing in owned or dedicated infrastructure black-boxes.
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Asus product presentation event of cloud-enabled tablet device with Windows 8 (Photo: Tecdencias)

What is the Cloud NOT?

  • Cloud = VirtualisationVirtualisation of infrastructure is a great way of deploying new solutions and upgrading your environment. But if you do this within your WAN this does not automatically mean you are using the “cloud”. You are just virtualising your infrastructure. Fair and square.
  • “No more hardware” – Well that’s a lie. Using software solutions or virtual infrastructure there will still always be servers and databases that require a physical body. Only the deployment and usage is changed but there will always be hardware. You might not own the hardware and you will most likely never see or touch it but it’s there, somewhere in a physical data centre.
  • Grid computing – No, grid computing is not the same as cloud computing in my opinion. Even though, it might be its scientific opposite. Where grid computing allows many computing units to work on a common target (e.g. movie rendering in render farms or Bitcoin mining), cloud computing allows a single user to utilise just any infrastructure in the pool offered by the cloud service provider to achieve their objective.
  • “Private Cloud” needs to be on-premises – No that’s not correct even though it seems to be a common assumption. A cloud service can be deployed dedicated for your organisation without anyone else having access to it, but the location of the physical hardware is irrelevant in order to provide that. In most cases the service provider will utilise hardware that is physically near to the user base in order to avoid performance issues that could occur on long “open internet” routes.

Challenges of Cloud Technology

  • Security – Any cloud service can be set up in secure manner if the solution and the environment of the clients allow it.
  • Privacy – Yes, privacy is a hot topic nowadays. But actually, it always were even in pre-internet age. Privacy is nothing impossible even in the cloud, even in the internet if you choose the right service provider. And if you are looking for good providers but affordability is a concern, make sure that your selected partner has a few good reference clients to show-case to you.
  • Compliance – When you are in phase 2 of the provider selection, bring in the techies of your organisation to make sure all offered functions and features are compliant to any active IT security policies that you need to consider.
  • Vendor Strategy – Cloud providers equal single vendor lock-in? Yes, it can be the case but if you want to avoid that, talk about this particular subject with your provider candidates. A few providers out there have established alliances and offer support to avoid any lock-ins.
  • Online works, offline it doesn’t – Depending on what your solution looks like make sure that your workforce  can use the solution when they are online and when they are offline. For instance when changing a file being on a flight, the data should update and synchronise itself in the cloud again when they are online. However there are some services which this does not apply to such as real-time communication (e.g. WebRTC, video conferencing, VoIP telephony, instant messaging).

Examples of Public Cloud Solutions

Summary

I hope this cleared some confusion around cloud terminology and technology. Further I hope it helped you through your process of picking a good service provider for your organisation if that was your objective. Further I would like to thank Simon Dudley of LifeSize and Phil Karcher of Forrester Research for hosting the webinar, which sparked the inspiration to write this article. LifeSize is often arranging interesting webinars and announces them on their social media platforms. Maybe I will see you on their next event – until then.

Have anything to add or feel I got the wrong picture? You are welcome to comment below and join the discussion. We at Telepresence24.com love your feedback!

Common Technologies Complicate The Telecommuting Debate

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Photo by Victor1558

Twitter and the blogosphere have been completely immersed in a fierce debate over the merits of telecommuting vs. coming into the office to work thanks to actions taken by Yahoo CEO Marissa Mayer a couple of weeks ago. With the adoption of new technologies, including widespread use of smartphones, video conference software, and VoIP PBX phone systems, how important is it to come into the office every day? The answer is: we’re not really sure. There are too many entries in the debate to read through, but here are a couple of the main arguments from each side:

I can be just as productive at home

The core of this argument lies in the technology that most professionals have at their disposal these days out of necessity. Most people have access to a broadband internet connection at any given moment, whether it’s in their home or the café down the street.  If a business invests in the proper IT, they can offer their employees a myriad of ways to connect to workers who are based at the office and fellow telecommuters. Thanks to unified communications tools in addition to even more advanced conferencing applications, employees can be “at the office” while in the comfort of their own home. This saves workers from being distracted by the day to day social goings on at the office, as well as the time suck that is the morning and evening commutes. With the addition of VoIP PBX phone systems that allow for “virtual” offices in any location, proponents of telecommuting see no real need to spend every day at the office.

Only an office can provide the collaborative atmosphere a business needs

Those on Mayer’s side think that even though there are these technologies available, nothing can replace the benefits of face-to-face interaction and socializing. Water cooler talk isn’t just about talking about last night’s football game. It’s also about brainstorming and hashing out strategies pertaining to the day’s projects. Working in the office is also about being able to have proper oversight when it comes to worker productivity. Bosses like Mayer want to foster a sense of community at the workplace so employees will feel like they’re a part of a team working towards a goal that everyone will benefit from.

Who’s right? 

It’s impossible to say who’s right. It comes down to management style and people’s individual personalities. Some people do their best work at home while others get hopelessly distracted. But with unified communications technology available, there’s no reason why people can’t alternate between the two. Working from home half the week and the office the other half might provide employees with the best of both worlds.

Have An Ultimate Experience With The LifeSize Icon Video Conferencing System

They are out: Check out the new LifeSize Icon series video conferencing endpoints!

Gone are those days, when business was concentrated at a single location. This era witnesses the spread out of business, globally. Many businesses have their bases in in numerous countries of the world or in many cities across a country, so it is not possible to monitor the production team or any other unit of a company by making a physical presence. This calls for the extensively emerging need of ‘video conferencing’, which makes it easier for the business heads to visit all the units or conduct meetings worldwide, and finally, enjoy supper with the family. Doesn’t it feel contended? Of course, it does!

 

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Like it or not! Video conferencing is on a fast transitional phase. Now, it is about the best quality to have best business meetings. Companies are looking out for systems that provide seamless experience, which is easy to use, efficient and budget friendly.

Bearing all the factors in mind, LifeSize has come up with a newly designed system – the Icon series. LifeSize, a division of Logitech, has introduced this system that not only eliminates the cost, but also renders a system that can be used on the go, as soon as the system is installed, without any substantial training.

Colin Buechler, CEO of LifeSize, motioned that the interface of this system is easy to handle, as it doesn’t have too many buttons, to make the system complex to handle. According to him, cost and the system complexity are the two major reasons for any company to be away from the adoption of a video conferencing system and LifeSize has taken care of these factors, while developing its system.

According to LifeSize, Icon Series can be deployed with LifeSize UVC applications that make video conferencing more efficient and flexible. When a video conference is a concern, there are two major factors that are taken into consideration—image and audio quality. So, here is certain in-depth information regarding these two qualities:

High Definition Image

LifeSize cameras provide high definition image, with a wide angle of 70 degrees. The camera lens is empowered by up to 10x optical zoom. The camera supports the highest video performance available and delivers flawless 1080p60 for ultimate clarity and fluid motion.

High Definition Audio

High definition image doesn’t suffice the need of an efficient video conference, it requires having an echo free audio too. The built LifeSize Digital MicPod in the Icon series systems delivers a great feel of Telepresence , as it has an omnidirectional microphone with strong audio processing and delivering capability. Also, if you want to have a standalone environment, you can soon integrate LifeSize touch-screen phone into the system.

Now how much is that?

What are you waiting for? LifeSize Icon series has already arrived and is available at a starting price of 2,999 USD (depending on your region and selected features). Check out their homepage for more information and request a demo!


The LifeSize Icon Series Commercial

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