Tag Archives: AudioVisual

Who’s gonna be at the ISE 2014 – Integrated Systems Europe

ISE Logo

ISE 2014 in Amsterdam RAI

It is that time of the year again and they come from all over the place. Manufacturers, installers, solution architects and everyone interested in Audio Visual and electronic system technology. And they all seek to get the latest news on their own hot topics.

So from the 4th through to the 6th of February will be this years ISE fair in Amsterdam. Ever since 2004 a great annual event to meet old partners and make new acquaintances alike throughout the Audio Visual business. If you seek to:

  • See the latest developments in technology
  • Trial new products
  • Network and mingle with people like you
  • Spot new break-through companies or solutions
  • Drink a coffee at every booth and corner

… then this is for you.

Who is going to be at the ISE 2014?

To name only a few of the exhibitors please find our quick list below:

Get the total overview of the 952 exhibitors at the official ISE 2014 homepage.

I wish all of you, who are going a lot of fun there and make sure you drop us your comments below. If you cannot be there, make sure to follow the ISE 2014 Social Channels on Twitter for updates live from the scene.


ISE in 60 Seconds (Footage of 2013)

[youtube=http://www.youtube.com/watch?v=wbZkbB8Djvs&w=575]

How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

Telepresence Advantages and Updates

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Photo: Wikipedia

Within the fast paced online world it’s hard establishing an intimate human connection with clients, employees, patients and customers. Businesses need the best communication tools whether maintaining fast and efficient phone lines to reach customers or working with an employee over video conference.

Countless companies, schools, and hospitals are dedicated to providing telepresence. You need a strong, capable, and expansive business class internet provider to handle the telepresence abilities. Investing in telepresence tools improves your company’s image and flexibility in the work environment.

Network Security

Discovering the most reliable corporate VoIP can prove essential for companies’ telepresence. The right internet service offers the correct data solutions to handle your business’ phone and internet needs all over one secured network. Plus, you’re telepresence will run smoothly whether in a video conference business meeting or if a boss pops in for updates on the workload. Finding a business class internet provider who customizes their service to your business at affordable rates will assist communication substantially.

Network security is important when it comes to increasing your business’ telepresence. Employees should be able to connect to a secured and private network where pertinent and confidential information is easily shared. When the network experiences lapses in security, it threatens your company’s communication skills and flexibility. The right corporate VoIP for a company establishes a strong foundation for communication and network security.

Video Conferencing

Twenty years ago who would have thought that business transactions, meetings, or even interviews could be arranged and handled over video conference on computers. The communication options continue to astound me as an employee and professional.

Why waste the time and money to travel to a job interview? Video conference saves money on both ends. But in order to conduct interviews, companies need strong network connections. Corporate VoIP is necessary for many companies to reach employees or clients over video conference. Video over IP connects two groups instantly over a clear video feed that’s more human and intimate than a phone call and it saves the time of an in person interview. If the network connection isn’t great, then that will reflect badly on the employer. A company’s inability for such communication shows that they’re behind the learning curve of technology and communication.

The best companies are willing to communicate via video conference. My video conference experiences that include countless staff meetings, interviews, and orientations have all been pleasant and reflective of my employers’ flexibility and ability to communicate.

Telepresence Robots

The telepresence field is taken to greater heights through the use of telepresence robots. These robots can be implemented for employees who work from home and still need to have an office presence. Companies use these robots to communicate with and monitor employees while out of the office, but now they are used at greater lengths in different fields.

Doctors utilize telepresence robots to interact with countless patients in hospitals or anywhere. It allows for quick communication and consultation. It improves a doctor’s ability to see more patients.

Educational systems provide funding for these robots for students who can’t be physically present in schools due to ongoing medical issues. The extent of telepresence technology is astounding.