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How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

Can Your Business Benefit From Cloud Computing?

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Simply put, cloud computing is computing based on the Internet. So, instead of running programs or applications on a physical server, cloud computing allows you to access the same apps and software online, without needing to download or install them. Web applications, including but not limited to email, document sharing, instant messaging and more, are all designed to make it easier to collaborate and get work done no matter where you’re located.

From reducing costs to improving communication and collaboration to enhancing productivity, the benefits of cloud computing are countless.  Because of this, it’s important to understand the benefits of cloud computing and just why so many businesses are moving to the cloud.

 1. Reduced costs

Moving to the cloud will not only help you reduce costs on infrastructure and software but you’ll also be able to invest more money back into your business in research, marketing strategies, product innovation and anything else you need. Using the cost savings from cloud computing to free up resources will give your business a strong competitive advantage in the market.

With cloud, you only need to pay a small amount of money in return for a huge amount of storage space. Plus, cloud resources are easily scalable which means they can be altered to suit your exact needs as your business grows.

2. Disaster recovery

Did you know that 800,000 laptops are lost each year in airports alone? Although replacing the laptop may be costly, what do you do about everything you have saved on it? When you have everything stored in the cloud, you no longer have to worry about losing or not being able to access your data because it’s all in the cloud, safe and sound.

If you’re a business owner, cloud-based services will also help you solve issues faster in the event of a disaster. In fact, a recent survey conducted by the Aberdeen Group revealed mid-size businesses took almost half the time it took larger companies to recover after a disaster because of their commitment to the cloud. Furthermore, cloud-based disaster recovery services were able to get companies up and running again in 2.1 hours, compared to eight hours for those not using the cloud.

3. Automatic software updates

Using the cloud means you’ll no longer have to worry about purchasing, installing, downloading and updating software. Cloud computing suppliers take care of this for you – security updates included – thus freeing up your time so you can focus on other important aspects of your business.

Not only does this save you hassle, but it also means you don’t have to worry about hackers exploiting out of date software.

4. Increased collaboration

Cloud computing makes collaboration easy as all employees – no matter where they’re located – can access and work on shared documents at the same time and don’t need to keep sending them back and forth over email. This is a huge benefit of cloud computing as all files are stored in a central location which means employees can talk to each other while making changes to the central copy at the same time. The collaboration is simplified and it translates to business efficiency as no time is wasted on uploading and emailing files and waiting for updates.

5. Work from anywhere using the cloud

You can have employees working from anywhere in the world, so long as they have an Internet connection. In addition, the cloud has also become more accessible via smartphones and tablets, which means that you really can have access to your documents anytime and anywhere.

As you can see, the reduced costs, the flexibility and security provided by cloud computing can truly give a business leeway to focus in its core priorities.

Can you think of any other fantastic benefits of using cloud computing? Go ahead and share them with us in a comment below.