In the communications industry, smartphones have evolved into an invaluable device that blurs the line between business and personal processes. Many of the features necessary on these gadgets elevated the status of these devices from merely a trend to an inexpensive ubiquity. With SMS functions, e-mail connectivity, internet browsing, and voice over the internet protocol applications; smart handsets are now key examples of how mobile unified communications translate to a more successful enterprise.
Unified Communications in the Mobile Age
The concept is no longer an innovation or a ground-breaking thought. A 2011 research by Information Week stated that almost 36% of enterprises have been implementing unified communication systems. Back then, almost one in five business technology experts said that deployments of unified communication strategies are under-way. O2 conducted a similar study this year, which showed that 88% of senior IT leaders said that a consolidation of their data, voice, and mobile networks will occur in the next two years. Unified communication is the perfect contingency plan.
There seems to be one reason why so many deem this enterprise concept as a standard. As ‘smart’ technologies grew in number, innovations related to the communication realm are both inevitable and optimal. The industry enjoys the continually improving technology of VoIP and live video, which equates to web conferencing being the norm on many enterprises. Instant messaging and social networking has largely affected the business way of thinking.
Unified messaging is a concept that allows a single space to become the gate to many different communication portals. All of these technologies are made simple, portable, and hassle-free mobile technologies – smartphones, tablets, and everything in between.
Vital Role in a Business’s Success
Its aim is to address the many common errors committed through traditional business communication models. These communication problems often stem from misunderstandings, Chron said. More often than not, these misunderstandings come from the vagueness of language. Either way, digital unified communication strategies are employed to lessen the risk of these crucial flaws.
A well-planned strategy, zeroing on the mobile platform, can prove to be beneficial to many enterprises through the following advantages:
- Maximize productivity – It allows a better exchange between managers and workers, minimizing time wasted through unnecessary back and forth e-mails or calls. Working at home is now a possibility that is open to most desk jobs that previously required office spaces and devices.
- Minimize costs – It is admittedly not the least expensive resource out there, but it is definitely a guaranteed investment that pays off over time. Also, the initial cost may be reduced depending on the current tech and communication infrastructure of the company and thus, can be modified for cheaper solutions. Additionally, the cost of travel can be minimized (or even totally eliminated) through many features of UC.
Social Media and Unified Communication
Social media has undergone many advances in its field that is largely due to unified communications. For example, the increase in popularity of social networking site LinkedIn tells us that there is more to social media than ‘liking pages’ and ‘becoming a fan’. This interestingly blurring of professional and personal realms is credited to UC concepts such as network cultivation through contacts. Mark Straton, senior VP of Marketing, Voice and App Solutions of Siemens Enterprise Communications Group, echoed this sentiment. “Social media tools have rapidly moved from being the preferred communication method of millennials,” Straton said.
The main goal of UC is to reduce what is called communication latency. Thus it’s touted better than the multitude of avenues by which we communicate as people, workers, or businesses. This has been adapted extremely well in the most recent phases of social media through sharing of Tweets and automatic posting on Facebook’s wall from many other places like Flickr, Instagram or Ask.Fm.
It is no surprise that the enterprise unified communication market is rising. In this age of mobile usage, businesses acknowledge the necessity of an equally mobile enterprise to increase yield without much wasting of resources.