Tag Archives: communication systems

Mobile Unified Communications: The Solution to Enterprise Success

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Photo by Victor1558 via Flickr

In the communications industry, smartphones have evolved into an invaluable device that blurs the line between business and personal processes. Many of the features necessary on these gadgets elevated the status of these devices from merely a trend to an inexpensive ubiquity. With SMS functions, e-mail connectivity, internet browsing, and voice over the internet protocol applications; smart handsets are now key examples of how mobile unified communications translate to a more successful enterprise.

Unified Communications in the Mobile Age

The concept is no longer an innovation or a ground-breaking thought. A 2011 research by Information Week stated that almost 36% of enterprises have been implementing unified communication systems. Back then, almost one in five business technology experts said that deployments of unified communication strategies are under-way. O2 conducted a similar study this year, which showed that 88% of senior IT leaders said that a consolidation of their data, voice, and mobile networks will occur in the next two years. Unified communication is the perfect contingency plan.

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Photo by Saad Faruque via Flickr

There seems to be one reason why so many deem this enterprise concept as a standard. As  ‘smart’ technologies grew in number, innovations related to the communication realm are both inevitable and optimal. The industry enjoys the continually improving technology of VoIP and live video, which equates to web conferencing being the norm on many enterprises. Instant messaging and social networking has largely affected the business way of thinking.

Unified messaging is a concept that allows a single space to become the gate to many different communication portals. All of these technologies are made simple, portable, and hassle-free mobile technologies – smartphones, tablets, and everything in between.

Vital Role in a Business’s Success

Its aim is to address the many common errors committed through traditional business communication models. These communication problems often stem from misunderstandings, Chron said. More often than not, these misunderstandings come from the vagueness of language. Either way, digital unified communication strategies are employed to lessen the risk of these crucial flaws.

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Photo by ffaalumni via Flickr

A well-planned strategy, zeroing on the mobile platform, can prove to be beneficial to many enterprises through the following advantages:

  •  Maximize productivity – It allows a better exchange between managers and workers, minimizing time wasted through unnecessary back and forth e-mails or calls. Working at home is now a possibility that is open to most desk jobs that previously required office spaces and devices.
  • Minimize costs – It is admittedly not the least expensive resource out there, but it is definitely a guaranteed investment that pays off over time. Also, the initial cost may be reduced depending on the current tech and communication infrastructure of the company and thus, can be modified for cheaper solutions. Additionally, the cost of travel can be minimized (or even totally eliminated) through many features of UC. 

Social Media and Unified Communication

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Photo by SalFalko via Flickr

Social media has undergone many advances in its field that is largely due to unified communications. For example, the increase in popularity of social networking site LinkedIn tells us that there is more to social media than ‘liking pages’ and ‘becoming a fan’. This interestingly blurring of professional and personal realms is credited to UC concepts such as network cultivation through contacts. Mark Straton, senior VP of Marketing, Voice and App Solutions of Siemens Enterprise Communications Group, echoed this sentiment. “Social media tools have rapidly moved from being the preferred communication method of millennials,” Straton said.

The main goal of UC is to reduce what is called communication latency. Thus it’s touted better than the multitude of avenues by which we communicate as people, workers, or businesses. This has been adapted extremely well in the most recent phases of social media through sharing of Tweets and automatic posting on Facebook’s wall from many other places like Flickr, Instagram or Ask.Fm.

Summary

It is no surprise that the enterprise unified communication market is rising. In this age of mobile usage, businesses acknowledge the necessity of an equally mobile enterprise to increase yield without much wasting of resources.

How Unified Communications Can Improve Your Business Strategy

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Unified Communications in Enterprises (photo by Victor1558)

More and more businesses are using advances in technology to further their reach and expand. A number of businesses are already familiar with Skype, and that tool has enabled businesses to contact clients and team members who may work from home at a seconds notice. Unified Communications have created a system that has all the benefits of Skype and incorporates other forms of communication too, making it the complete package.

What is Unified Communications?

Unification of communication systems can really give your business a competitive edge and enable you to keep all your forms of communication in one place, making it easy to maintain and man-manage on a day-to-day basis. It enables you to combine telephone and business data on one single network, and gives you the flexibility in your communication to combine and use voice, video and data in applications. You can also save and forward instant message streams, phone calls, faxes and emails, voicemail and video conference sessions as data files. This way, nobody is left out of the loop.

The data is encrypted to ensure that it cannot be obtained and fall into the wrong hands, giving you complete security when passing data across your network. If there is sensitive or important information being sent across, you can rest assured that it will stay in the appropriate circles, regardless of whether it is sent in the form of an email, voice call or video.

How Can Unified Communications Improve My Business Strategy?

The name of the game here is ease of use and a lack of complication. When you have ten plates spinning, there’s a good chance that any could become neglected and fall. Unified Communications allows you to keep everything in order and in one place, meaning that one person can take care of everything if need be, and without any confusion or frustration. The team member can use a single phone number or handset and a unified inbox for all the available communications too. An easier life for your team is the ultimately goal for everybody, and this system provides it.

Cost Saving

Every business strategy needs a budget in place, and every business needs to know what costs are going to be made and saved by the strategy they put into place. Unified Communications save businesses a great deal of money by having all of your communications related outgoings being billed as one item. This makes it a great deal easier for businesses to set a budget and fill out a profit-and-loss. If a business can budget easier, it makes it a lot less difficult to plan ahead.

The systems are pretty inexpensive too, meaning that more small businesses are turning to Unified Communications so that they can save on a variety of systems they would have to set up individually and just focus on the one system that unifies everything, from voice, to email, fax and SMS.

Time is a valuable commodity when putting together a business strategy, and with a unified communication system in place, you can save time and money on training team members on how to use a variety of systems. Once you have a team member trained to a high standard on a unified system, you would have covered all channels of communication, which in turn will help keep your customer service to a high standard and improve efficiency.

Improving Customer Service

Every business strategy has to include ensuring that the customers are taken care of and that their issues and queries are dealt with quickly and effectively. A number of customers will make their complaints heard via social media, email, fax and by telephone contact, so it is essential that all businesses have a clear strategy for taking care of these customer service issues the moment they arise. With a unified communication system, a query or complaint will be noticed immediately, and can be actioned right away. It also takes away the possibility that a complaint or query could be missed by a team member, as it will be right in front of you on the system. With customers demanding a quick service, this form of communication system can see your customer satisfaction stats skyrocket. A quick response can be the difference between a happy customer and a dissatisfied one, after all.

The key points here are: Speed, efficiency and ease of use. There really is small room for error with a Unified Communication system. Your business strategy is designed to help the company move forward, improve and exceed what it was delivering before. Unified Communications could be the key ingredient to your business doing just that.