Tag Archives: Computer-mediated communication

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Benefits Of Video Conferencing In The Business World

In a world where people are becoming more and more busy in their daily lives, conferences and business meetings can become a slight issue. Attending a conference can cause an issue for certain business workers because they are already busy on vacation, need to take time out of their work or even on the other side of the world. With continuously evolving of technology and continuously growing the demand for productivity, video conferencing is becoming more and more used in the business world. Below are the several benefits of utilizing video conference technology in the business world.

Mobile Unified Communications: The Solution to Enterprise Success

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Photo by Victor1558 via Flickr

In the communications industry, smartphones have evolved into an invaluable device that blurs the line between business and personal processes. Many of the features necessary on these gadgets elevated the status of these devices from merely a trend to an inexpensive ubiquity. With SMS functions, e-mail connectivity, internet browsing, and voice over the internet protocol applications; smart handsets are now key examples of how mobile unified communications translate to a more successful enterprise.

Unified Communications in the Mobile Age

The concept is no longer an innovation or a ground-breaking thought. A 2011 research by Information Week stated that almost 36% of enterprises have been implementing unified communication systems. Back then, almost one in five business technology experts said that deployments of unified communication strategies are under-way. O2 conducted a similar study this year, which showed that 88% of senior IT leaders said that a consolidation of their data, voice, and mobile networks will occur in the next two years. Unified communication is the perfect contingency plan.

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Photo by Saad Faruque via Flickr

There seems to be one reason why so many deem this enterprise concept as a standard. As  ‘smart’ technologies grew in number, innovations related to the communication realm are both inevitable and optimal. The industry enjoys the continually improving technology of VoIP and live video, which equates to web conferencing being the norm on many enterprises. Instant messaging and social networking has largely affected the business way of thinking.

Unified messaging is a concept that allows a single space to become the gate to many different communication portals. All of these technologies are made simple, portable, and hassle-free mobile technologies – smartphones, tablets, and everything in between.

Vital Role in a Business’s Success

Its aim is to address the many common errors committed through traditional business communication models. These communication problems often stem from misunderstandings, Chron said. More often than not, these misunderstandings come from the vagueness of language. Either way, digital unified communication strategies are employed to lessen the risk of these crucial flaws.

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Photo by ffaalumni via Flickr

A well-planned strategy, zeroing on the mobile platform, can prove to be beneficial to many enterprises through the following advantages:

  •  Maximize productivity – It allows a better exchange between managers and workers, minimizing time wasted through unnecessary back and forth e-mails or calls. Working at home is now a possibility that is open to most desk jobs that previously required office spaces and devices.
  • Minimize costs – It is admittedly not the least expensive resource out there, but it is definitely a guaranteed investment that pays off over time. Also, the initial cost may be reduced depending on the current tech and communication infrastructure of the company and thus, can be modified for cheaper solutions. Additionally, the cost of travel can be minimized (or even totally eliminated) through many features of UC. 

Social Media and Unified Communication

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Photo by SalFalko via Flickr

Social media has undergone many advances in its field that is largely due to unified communications. For example, the increase in popularity of social networking site LinkedIn tells us that there is more to social media than ‘liking pages’ and ‘becoming a fan’. This interestingly blurring of professional and personal realms is credited to UC concepts such as network cultivation through contacts. Mark Straton, senior VP of Marketing, Voice and App Solutions of Siemens Enterprise Communications Group, echoed this sentiment. “Social media tools have rapidly moved from being the preferred communication method of millennials,” Straton said.

The main goal of UC is to reduce what is called communication latency. Thus it’s touted better than the multitude of avenues by which we communicate as people, workers, or businesses. This has been adapted extremely well in the most recent phases of social media through sharing of Tweets and automatic posting on Facebook’s wall from many other places like Flickr, Instagram or Ask.Fm.

Summary

It is no surprise that the enterprise unified communication market is rising. In this age of mobile usage, businesses acknowledge the necessity of an equally mobile enterprise to increase yield without much wasting of resources.

How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

How to become a Videoconferencing Expert

I will start this article by answering what exactly is an expert – to me it’s a person who is really really good at something. Simple as that. This post is only about my thoughts on what it takes for a person to become such, not how he uses his expertise.

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There is more to becoming an expert than this.

I agree with the assumption that all humans are born as “tabula rasa” (lat. blank state), meaning all their knowledge comes from learning, experience and perception, but with genetics playing significant role in the process. Unfortunately, not all people take advantage of the amazing opportunities that lie ahead of them in becoming really good in something they love doing, often due to fear of failure. But failure is not something to be feared of, on the contrary, as Thomas Edison said:

“I have not failed, I’ve just found 10,000 ways that won’t work.”

Every person can be good at anything, good in so many things at the same time. But becoming really good at anything isn’t just a walk in the park. It takes discipline, focus and more importantly a strong will to make it happen.

So how does one become expert at anything? Well, I believe the formula is pretty much the same for any skill you choose. Since this is a Unified Communications blog and it happens to be the field that I’m currently working in, I’m going to point out what I consider to be important in becoming a Videoconferencing Expert.

Videoconferencing Education

I believe education is the first step in becoming good at something. Once you identify your objective and set your goals, you have to start preparing for reaching that goal, show genuine interest in learning all the bits and pieces that are related to what you really want to do, in this case Video Conferencing. I’m talking about harvesting knowledge you can use from every source you can get your hands on: specialized courses , forums, blogs, whitepapers, industry reports, product guides…

When it comes to official training, major industry leaders like Cisco and Polycom are already offering specialized training programs for anyone interested in becoming engineering or sales expert in Videoconferencing / Unified Communications and these certifications are usually valid for 2-3 years in order to keep up with the latest trends in the industry.

Cisco recently added two new programs to their certification portfolio focusing on Video, which already included the Cisco TelePresence Solutions Specialist and Cisco Rich Media Communications Specialist:

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CCNA Logo by Cisco

  • CCNA Video establishes an individual’s ability to deploy video endpoints, set up new users, and operate networked voice and video solutions for job duties that include configuring voice and video single-screen endpoint devices, supporting telephony and video applications, and troubleshooting. The certification also validates a candidate’s knowledge of the architecture, components, functionalities and features of Cisco Unified Communications Manager solutions.
  • Cisco Video Network Specialist establishes and enhances key skills including the ability to configure video single-screen endpoints, set up new user accounts, support video applications and troubleshoot networked video solutions.
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Polycom Logo

Polycom is offering the Polycom Certified Videoconferencing Engineer – a program that confirms the successful candidate has the necessary knowledge to perform implementation, configuration and troubleshooting operations for small to medium-sized environments on the Polycom RealPresence Platform including. In addition, the PCVE exam will validate the individual’s knowledge of networking models, standards and protocols relevant to videoconferencing.

Plenty of free training material is also available on the Internet. Personally, I liked the old Tandberg Certified Expert Partner (TCPE) program, simple and straight to the point, it’s perfect to gain the necessary technical knowledge when it comes to Video Communication.

Forums such as the VTCtalk and the Cisco Support Community are a great place for promoting and  sharing knowledge and engage other experts in constructive conversations about topics of the Videoconferencing / Unified Communications industry. There are also great groups on videoconferencing business and technology available on LinkedIn for anyone to join and listen or contribute.

Working Experience

It has been said many times before – no amount of theoretical knowledge compares to a real world experience, no matter what field are you part of. If you’re just starting in the industry, try an entry-level position and work your way from the bottom up. There are also companies who first offer training to their personnel for couple of months, and then make hiring decision, this is another good way of getting practical work experience.

And once you get there, try to learn as much as possible, try to learn everything you can about the topic, focus on becoming better and better until you become “so good they can’t ignore you”.

The constant hunger for knowledge is what separates experts from…well, everyone else. The beauty when working with technology is that it changes constantly, there is always something new to digest. Personally, I don’t understand how some people are pretty content with doing the same thing day by day. There is much more you can do, if you want to. The internet is there, the books are written and there are heaps of people to talk to, who are more than happy to engage in discussions – so jump right into it and become an expert!

I am going to end this post with two quotes from people who were really good at something and accomplished a lot:

“Action is the foundational key to all success.” – Pablo Picasso

“An investment in knowledge pays the best interest.” – Benjamin Franklin