Tag Archives: Conference call

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Benefits Of Video Conferencing In The Business World

In a world where people are becoming more and more busy in their daily lives, conferences and business meetings can become a slight issue. Attending a conference can cause an issue for certain business workers because they are already busy on vacation, need to take time out of their work or even on the other side of the world. With continuously evolving of technology and continuously growing the demand for productivity, video conferencing is becoming more and more used in the business world. Below are the several benefits of utilizing video conference technology in the business world.

5 Things You Should Not Forget When Inviting To A Meeting

Today I would like to show you 5 things to consider when inviting others to a local meeting or video conference. These methods have developed throughout years of hosting and participating in meetings all over the world and I hope they will be of value to you. So without further ado don’t forget the coffee and … enjoy!

1 – Identify Participants

Meetings can be a nice way of bringing relevant people together on a table (or virtual table) to analyse the status quo and decide for the best way forward towards a common goal. However a meeting host, who is to send out the meeting invites, has to consider carefully who should participate and who does not add value. That might sound harsh but the reality is that even people often forget it, every person’s time costs money. Maybe they are not charged for it but at some point the time they were involved in this meeting could also have been used differently. That is especially a critical factor if meetings happen with more than just one organisation involved.

Are you being served?

Mike Horsley, CTO at VQ, throws some light on the self-service video trend among enterprise video conferencing users 

Our customers – among which are some of the largest enterprise users of video conferencing in the world – have traditionally been highly advanced users of the technology. They often approached us because the video service delivery solutions supplied as part of the manufacturers’ toolsets didn’t fully meet their needs.

These early adopters and visionaries knew what they really wanted in terms of management and reporting and we basically listened and built it, allowing us to exactly deliver the services they envisioned. They used our solution to deliver video conferencing that worked well and their users liked; adoption and usage-levels grew as a consequence.

Several generations of refinements later, we’re at the stage where users trust video and want more; the problem now is one of success. Delivering an exclusively managed service to a large user-base is not economically viable in the long term and the challenge is to enable that user-base to take control and serve themselves, whenever and wherever they need video – this is where a growing number of our bigger customers are heading.

Mike Horsley VQ Chief Technology Officer

Mike Horsley, CTO at VQ Communications

Several key pieces of the jigsaw have dropped into place in recent years that now enable self-service. One of these pieces is Microsoft Lync. Users like its simplicity and the fact that it looks and feels like they expect (click-to-call is a great example of this); the barriers to using it are suitably low, which encourages mass-adoption. Another part of the jigsaw is the infrastructure needed to host enterprise video and allow previously incompatible technologies – whether voice, audio or video – to work together. New entrants to this side of the market, and one I really like in this respect is Acano, solve the problems of making the slightly proprietary Lync work with traditional video equipment. This has been possible before but only just, and not without a great deal of hoops to jump through. Where Acano is different is that it makes the ‘joining the dots’ component of the problem significantly easier. For example, the Acano MCU automatically handles many of the differences between the various flavours of Lync – it just works. Acano also solves many of the scaling issues with traditional video conferencing MCUs, which have limited capacity and therefore the complexity of video conferencing was traditionally compounded by requiring lots of boxes. With the Acano MCUs, a single server can host many hundreds – if not thousands – of calls. So, essentially, anything can call anything and it scales like you wouldn’t believe. Technology like this makes huge self-service deployments viable for the first time.

Many customers are now exploring platforms that can deliver a traditional managed service but also allow them to introduce self-service. Managed video services will probably stay about where they are in use-level terms, but we are seeing a transition to planning and deployment of self-service systems; this is where we see the most future growth. Consider the voice conferencing model (people give out numbers and the participants dial-in to join the call). This is the model self-service video is moving to; users understand it and are already using it for conference calls.

To enterprises considering self-service I would highlight several factors that influence success and are worth considering. Firstly, video conferencing is inherently complex, whether managed- or self-service. It pushes your network harder than normal data and it will find all of the network issues you were blissfully ignorant to before. Technology solutions and partners will help make this easier but it is never truly easy (and don’t trust anyone who says it is). If you don’t have any experience, go to the experts first: video conferencing managed service providers. They have been through the pain before and having them on board will increase your chances of launching a service that works and meets your users’ expectations.

Not only is it not easy, it is also not a ‘quick fix’. Cutting corners predictably results in poor experience, low adoption and therefore higher overall costs due to low return on investment. Do it right and work with experts.

High levels of adoption massively reduce the cost-per-call-per-minute to the business so remember, just as with managed-service video, it is good user experience first and foremost that drives adoption. When developing a self-service solution, the focus must always be on guaranteeing reliability, usability and convenience.

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How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.