Tag Archives: Conference Room

New SaaS Offer: The Lifesize Cloud

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Lifesize, a division of Logitech

The revamped and refashioned logo of Lifesize indicates its desire to rebrand itself in the video collaboration circuit and bring in new innovations and technologies to better suit the needs of organizations and businesses today. Having brought in HD video conferencing nearly a decade ago, an introduction that changed the face of business communication, Lifesize has reinvented its video conferencing technologies to suit today’s need for easy, flexible and economical collaboration to ensure effective and efficient transfer of data and information within and among organizations. With “cloud” playing a predominant role in video collaborations in recent times, Lifesize has come up with the new “Lifesize Cloud” to bring the benefits of cloud into video conferencing.

How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

Enhance Your Virtual Conference With The Help Of Latest Technologies

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Web conferencing example (Photo credit: davidherrold)

Virtual conferencing is considered one of the most efficient and modern collaborative tool for businesses in the last decade. The technology behind virtual conferencing has been around since the early 2000s, but it has evolved a lot over the years. During the initial days, virtual conferencing was inefficient, lacking in quality, and required expensive items. Today, the quality of these conferencing services and programs has improved and the cost has also come down. It is not uncommon to see small and medium businesses also use web conferencing for their own benefit. If you use a virtual conferencing program, chances are that you are getting a pretty decent service. So now, what latest technological innovation can you use to enhance your virtual conferencing experience? Here is a look at some of them.

Mobile conferencing

Today’s mobile phones are no longer limited to talking and instant messaging- they have become powerful mini-computers and portable offices for those who travel a lot. Many web conferencing service providers offer apps for the iOS, Android, Windows Mobile, and Blackberry operating systems. These apps let you join a conference and take part in it through your mobile phone on the go. For employees who travel frequently, this kind of mobility can help them perform their jobs better and, in turn, improves the efficiency of your workforce.

Get good virtual conferencing equipment and check it appropriately

A great virtual conferencing program is only as good as the tools that are available, and fortunately you can find high quality equipment for conferencing at a very low price. If you are fixing the budget for your conferencing hardware, extend it a little because more than half of these meetings are started late because of technical issues. The vendor offering the conferencing service and the host can only do little when the tech hardware is limited. So, make sure that everyone uses decent headsets, webcams, systems, and other peripherals for the meeting before it begins.

Email integration

When you integrate the virtual conferencing solution with emails, you basically get a more organized meeting setup. Invites for online conferences have been traditionally difficult to send out because you have to track dial-in numbers, audio keys, and login information. Thankfully, some web conferencing programs can be set up so that email invitations are sent through email and participants can enter with a few clicks securely without worrying about changing passwords and numbers.

Video Conferencing

In addition to to the above you can add high quality video conferencing add-ins to your virtual conference or directly use services that provide both screen sharing and video conferencing in one solution. You can use a room, especially designed for video conferencing or just use a software solution with the aid of a webcam and headset.

Get file sharing and editing abilities

If you work with a team spread across various offices and locations, one of the best ways to enhance productivity is to get a virtual conferencing solution that has file sharing and group editing capabilities. With this kind of program, you can share presentations, documents, and other files with other participants for them to see. The group editing allows participants to not only view but also edit the shared files in real time. Other participants can review these changes and make their own revisions.
Basically, you get a virtual conference room where you can show files and work on them with your team, irrespective of where they are located at the moment.

iRobot Ava 500: Next-Gen Telepresence Roll-About

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Photo: iRobot

Telepresence robots are not only a sci-fi part of TV shows such as the “Shelbot” as seen in “The Big Bang Theory”. A new telepresence robot has been announced: iRobot mounts Cisco EX60 TelePresence units on their cutting edge, auto-moving robots and introduces the iRobot Ava 500.

iRobot Ava 500 Introduction

The iRobot Corporation is an U.S. based company founded in 1990 and one of the pioneers of telepresence robot technology. Their portfolio includes robots for domestic use as well as solutions for police and military forces. Now they have introduced the Ava 500 and moving into enterprises and manufacturing sector by enhancing the iRobot technology with the Cisco EX60 TelePresence unit for HD video conferencing features.

Ava 500 is not only able to be remotely moved, but can also move autonomously to a target location without the effort of actually steering the unit. This enables the users to use the scheduling function to make sure that the Ava 500 robot is in the desired position at a planned time and date. All information about its position and move can be tracked on an app via iPad or iPhone and does not require in-depth technical insight.

In order to be able to move autonomously Ava 500 will make an “exploration” run when placed in a building for the first time. The area will be scanned and all information will be recorded on its location map, which then can be used by the user easily to tap to a location using only the touch screen of the iPad or iPhone. POIs, such as conference rooms or employees workstations, can be placed on the map for easy access. Even though the user does not actively have to steer the unit, it will still be possible to view the camera feed of the moving Ava 500 and to say “hi” to co-workers passing by. After a session is complete, the Ava 500 unit will automatically move back to it’s docking station to charge up again.

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Photo: iRobot

Professional Video Conferencing

Having the Cisco EX60 TelePresence unit mounted, the video conferencing part of the robot can be maintained and managed by the VNOC (Video Network Operations Centre) just like any other Cisco TelePresence endpoint. Therefore maintaining full interoperability, security and ability to register the unit to Cisco TMS (TelePresence Management Suite) and the Cisco VCS (Video Communication Server) for easy management.

Quick Facts

  • Autonomous navigation in office buildings, laboratories, manufacturing floors, etc.
  • Remote control with iOS devices (iPad, iPhone)
  • Cisco EX60 with HD capability and auto-focus camera take care of the AV transmissions
  • Wireless connection on enterprise level with the Cisco Aironet 1600
  • Height adjustment to make sure you look your conversation partner in the eyes
  • Scheduling function makes sure the robot is in the meeting room when you need it to be
  • Release estimated in early 2014
  • Price not yet announced

Summary

The iRobot Ava 500 brings together high-tech robotics and cutting edge video conferencing technology in a futuristic looking device to assist corporate communications and collaboration on a new level without compromises to interoperability.

Thanks to Caitlin Kullberg of iRobot for helping me with the research and photo material. I’m looking forward to see one of these guys moving around in the future. How would you like using this robot on your “working-from-home” day or visiting a remote location with the ability to explore the campus? Let us know of your opinion in the comment section below.


iRobot Ava™ 500 Video Collaboration Robot

[youtube=http://www.youtube.com/watch?v=hVviDvsBQ78&w=575]

Why ITIL is such a Crucial Criterion for Video Conference Managed Services

ITIL Standards everywhere – also relevant for AV services?

The ITIL Framework is the acronym for Information Technology Infrastructure Library and constitutes an important framework for professional IT Service Management in most IT departments. The ITIL framework is constantly developed further and at the moment the ITIL v3 Edition is on the market.

Why is ITIL so important for AV, Media Technology and Video Conference Managed Services?

This question is easy to answer, but more complex to implement. The technical development of Video Conference Services, Telepresence solutions and conference room technology progresses very fast. The probably most characteristic trait in this technical development of media technology is the fact that systems increasingly can be implemented in networks. The development from ISDN based video conferences to IP based video conferences had a big share in this. However, also other components of media technology are produced in an IP friendly way, such as media technology for signal management, Routing or Room Control. The idea is to establish easier management and monitoring of media technology, ideally from a remote location.

The development described above further leads to changing responsibilities within the sector of media technology in companies. Previously facility management was responsible for media and room technology, whereas today IT departments increasingly take over the responsibility for IP based media technology and video conferences.

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To master these new responsibilities IT departments also pose new challenges to suppliers and operators of media technology, so-called Video Conference Managed Services providers. Video Conference Managed Service providers should speak the same language as other IT sectors (network, firewall, security, etc.), but additionally should have expert knowledge about video conferences and media technology. The ITIL framework makes it easier to find a common language and makes it possible to implement and optimize cross-sector processes. External service providers are quite often asked to use internal tools and ITSM platforms, in doing so incident or problem management, but also knowledge management are portrayed according to standardized processes.

This development means a big investment in an ITIL certification for Video Conference Manages Services Providers, who often also have to adapt established processes internally. Many providers simply lack the experience in big ITIL environments.

Companies that look into the possibility of implementing  Video Conference Managed Services in order to operate video conference infrastructures, video conference systems or Video Conference Bridging Services, should take a close look at the potential providers’ technical capacities in IT processes and ITIL frameworks, next to technical expert knowledge and experience with video conferences of course.