Tag Archives: Customer service

How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

How Unified Communications Can Improve Your Business Strategy

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Unified Communications in Enterprises (photo by Victor1558)

More and more businesses are using advances in technology to further their reach and expand. A number of businesses are already familiar with Skype, and that tool has enabled businesses to contact clients and team members who may work from home at a seconds notice. Unified Communications have created a system that has all the benefits of Skype and incorporates other forms of communication too, making it the complete package.

What is Unified Communications?

Unification of communication systems can really give your business a competitive edge and enable you to keep all your forms of communication in one place, making it easy to maintain and man-manage on a day-to-day basis. It enables you to combine telephone and business data on one single network, and gives you the flexibility in your communication to combine and use voice, video and data in applications. You can also save and forward instant message streams, phone calls, faxes and emails, voicemail and video conference sessions as data files. This way, nobody is left out of the loop.

The data is encrypted to ensure that it cannot be obtained and fall into the wrong hands, giving you complete security when passing data across your network. If there is sensitive or important information being sent across, you can rest assured that it will stay in the appropriate circles, regardless of whether it is sent in the form of an email, voice call or video.

How Can Unified Communications Improve My Business Strategy?

The name of the game here is ease of use and a lack of complication. When you have ten plates spinning, there’s a good chance that any could become neglected and fall. Unified Communications allows you to keep everything in order and in one place, meaning that one person can take care of everything if need be, and without any confusion or frustration. The team member can use a single phone number or handset and a unified inbox for all the available communications too. An easier life for your team is the ultimately goal for everybody, and this system provides it.

Cost Saving

Every business strategy needs a budget in place, and every business needs to know what costs are going to be made and saved by the strategy they put into place. Unified Communications save businesses a great deal of money by having all of your communications related outgoings being billed as one item. This makes it a great deal easier for businesses to set a budget and fill out a profit-and-loss. If a business can budget easier, it makes it a lot less difficult to plan ahead.

The systems are pretty inexpensive too, meaning that more small businesses are turning to Unified Communications so that they can save on a variety of systems they would have to set up individually and just focus on the one system that unifies everything, from voice, to email, fax and SMS.

Time is a valuable commodity when putting together a business strategy, and with a unified communication system in place, you can save time and money on training team members on how to use a variety of systems. Once you have a team member trained to a high standard on a unified system, you would have covered all channels of communication, which in turn will help keep your customer service to a high standard and improve efficiency.

Improving Customer Service

Every business strategy has to include ensuring that the customers are taken care of and that their issues and queries are dealt with quickly and effectively. A number of customers will make their complaints heard via social media, email, fax and by telephone contact, so it is essential that all businesses have a clear strategy for taking care of these customer service issues the moment they arise. With a unified communication system, a query or complaint will be noticed immediately, and can be actioned right away. It also takes away the possibility that a complaint or query could be missed by a team member, as it will be right in front of you on the system. With customers demanding a quick service, this form of communication system can see your customer satisfaction stats skyrocket. A quick response can be the difference between a happy customer and a dissatisfied one, after all.

The key points here are: Speed, efficiency and ease of use. There really is small room for error with a Unified Communication system. Your business strategy is designed to help the company move forward, improve and exceed what it was delivering before. Unified Communications could be the key ingredient to your business doing just that.