Tag Archives: demonstration

video conferencing Connect Two Boardroom 2_edited

The Elephant in the Video Conferencing Room

The fundamental challenge of running enterprise-wide video conferencing (VC) is keeping users happy. Happy users feel empowered, not foolish when confronted with the challenge of setting up or running a VC meeting. If you keep users happy you have most likely cut support costs while increasing utilisation – both metrics critical to any AV service manager come review time.

However for some inexplicable reason the VC industry as a whole has done a very poor job of keeping users happy. Regardless of what the respective vendor marketing departments say, most VC users consider the experience to be at best annoying, at worst completely off-putting. Integrators try to put lipstick on the vendor-grown pig, but inevitably only add cost and introduce unneeded complexity.

How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

What is “the Cloud”? And what is it not?

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Clouds on summer sky (Photo: fastjel)

The Cloud – One of the hottest buzzwords and most abused in describing products or services recently. In this article I would like to mix facts with personal experiences I made, in order to assist everyone, who would like to find out what the cloud is and does and the things that is does not do (hence the title). Cloud has been buzzing around for a while now but when I witnessed both my parents talking about “the cloud” and how they use it in private I understood that this technology has arrived in mainstream and it is here for good.

Cloud??

So what is the cloud in few words? The cloud, or cloud computing is a technology design to enable users working with solutions independent from device, location and network. Of course there are specialisations with a larger or smaller focus on one or two subjects but in general this is it.

Origin of the Term

There are many theories on the origin of the term, yet there is no proven story. Feel free to check some good options on the Wikipedia article for cloud computing. My theory is that it developed from the use of cloud clip-arts and stencils in technical drawings or presentations, created to visualise a network setup. I am sure that even before the term became a buzzword, most of you have seen presentations with little black boxes, switches and routers in and around a large cloud to set a virtual border between realms.

Is the Cloud something new?

I am afraid it is not. The ideas and designs for such concepts have already been around since the 1950s but like with many breakthroughs in the user world, it required certain cultural and technological thresholds to be reached before the adoption could take place on wide-scale.

What is the Cloud?

  • Agility – The cloud is agile and therefore allows users to upscale or downscale their service based on business demand. Further the actual hardware, used to host a virtual machine, can be re-purposed if necessary. This is however not a cloud-only benefit, please read further down on infrastructure virtualisation.
  • Availability – Services have the technological possibility of being available independent from devices, network and location. This is of course relative to the design of each service along with its purpose but technically this is no limitation. For instance you can use cloud video conferencing services to join any enterprise-grade video conference call from your smartphone, notebook, office workstation, tablet or even from a private computer at your home or maybe somewhere else. Of course your conference partner needs to have their own environment set up to accept connections from outside in general. Cloud technology is not a wall-breaker and cannot bypass security of an organisation, if they don’t allow such connections by policy.
  • Business Continuity – Cloud services are set up with redundancy and failover automation in place. So that even if single devices would fail, users would not notice and can proceed using the service. Such reliability would traditionally cost a lot of money when investing in owned or dedicated infrastructure black-boxes.
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Asus product presentation event of cloud-enabled tablet device with Windows 8 (Photo: Tecdencias)

What is the Cloud NOT?

  • Cloud = VirtualisationVirtualisation of infrastructure is a great way of deploying new solutions and upgrading your environment. But if you do this within your WAN this does not automatically mean you are using the “cloud”. You are just virtualising your infrastructure. Fair and square.
  • “No more hardware” – Well that’s a lie. Using software solutions or virtual infrastructure there will still always be servers and databases that require a physical body. Only the deployment and usage is changed but there will always be hardware. You might not own the hardware and you will most likely never see or touch it but it’s there, somewhere in a physical data centre.
  • Grid computing – No, grid computing is not the same as cloud computing in my opinion. Even though, it might be its scientific opposite. Where grid computing allows many computing units to work on a common target (e.g. movie rendering in render farms or Bitcoin mining), cloud computing allows a single user to utilise just any infrastructure in the pool offered by the cloud service provider to achieve their objective.
  • “Private Cloud” needs to be on-premises – No that’s not correct even though it seems to be a common assumption. A cloud service can be deployed dedicated for your organisation without anyone else having access to it, but the location of the physical hardware is irrelevant in order to provide that. In most cases the service provider will utilise hardware that is physically near to the user base in order to avoid performance issues that could occur on long “open internet” routes.

Challenges of Cloud Technology

  • Security – Any cloud service can be set up in secure manner if the solution and the environment of the clients allow it.
  • Privacy – Yes, privacy is a hot topic nowadays. But actually, it always were even in pre-internet age. Privacy is nothing impossible even in the cloud, even in the internet if you choose the right service provider. And if you are looking for good providers but affordability is a concern, make sure that your selected partner has a few good reference clients to show-case to you.
  • Compliance – When you are in phase 2 of the provider selection, bring in the techies of your organisation to make sure all offered functions and features are compliant to any active IT security policies that you need to consider.
  • Vendor Strategy – Cloud providers equal single vendor lock-in? Yes, it can be the case but if you want to avoid that, talk about this particular subject with your provider candidates. A few providers out there have established alliances and offer support to avoid any lock-ins.
  • Online works, offline it doesn’t – Depending on what your solution looks like make sure that your workforce  can use the solution when they are online and when they are offline. For instance when changing a file being on a flight, the data should update and synchronise itself in the cloud again when they are online. However there are some services which this does not apply to such as real-time communication (e.g. WebRTC, video conferencing, VoIP telephony, instant messaging).

Examples of Public Cloud Solutions

Summary

I hope this cleared some confusion around cloud terminology and technology. Further I hope it helped you through your process of picking a good service provider for your organisation if that was your objective. Further I would like to thank Simon Dudley of LifeSize and Phil Karcher of Forrester Research for hosting the webinar, which sparked the inspiration to write this article. LifeSize is often arranging interesting webinars and announces them on their social media platforms. Maybe I will see you on their next event – until then.

Have anything to add or feel I got the wrong picture? You are welcome to comment below and join the discussion. We at Telepresence24.com love your feedback!

China Taking Video Conferencing One Step Further: TeleEducation from Space

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Photo: CMSE

We often hear about the use of video conferencing for professional communication and as a modern way to work together. So much sometimes, that we forget how large the potential is even beyond that. For instance it can be used for TeleEducation (a type of Telepresence).

What is TeleEducation?

TeleEducation usually replicates a guided way of learning wherein a presenter, expert or teacher speaks to the “class” from a remote location with the use of unified communication technologies such as video conferencing, often with additional content channel for demonstration and data presentation. LifeSize, for instance, is organising great virtual field trips for classes to be connected directly into museums, where their guide can teach them in a way that is exciting for both presenting party and participants.

Teachers from Outer-Space

China is taking this approach one step higher – above stratosphere to be exact. Yesterday we received word that Wang Yaping, in her capacity as  Taikonaut, has facilitated such an TeleEducation event from the space station Tiangong-1 together with her team. The space video conference was set up with an auditorium in Beijing, hosting more than 300 students. The three Taikonauts demonstrated the effect of zero gravity and weightlessness to physics and answered questions from the students live.

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Photo: CMSE

Mass-Audience

Another 60 million students followed the live video stream from their classrooms throughout the country. Now that’s a serious audience there! While this event was broadcasted on a state-owned CCTV technology, the next event like this might already be facilitated using IP video streaming solutions. If that was the case, the event could be natively recorded and stored on video-on-demand platforms to be seen by many generations of students to come.

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Photo: AP

About the Station

The Tiangong-1 space station was launched September 2011 and mainly has experimental functions and holds three crew members . It is considered a large step towards a Chinese space laboratory, to be completed by about 2020. Tiangong-1 (Chinese: 天宫一号) literally means “Heavenly Palace 1” and is the first space station deployed by the Chinese space program. The module 1 has a planned lifespan of 2 years and is planned to be replaced by larger modules throughout the decade. The Telepresence24.com team wishes best success and hopes for many more TeleEducation events.


Astronauts give science lesson live from space (via ITN)

[youtube=http://www.youtube.com/watch?v=Po8q4rTRsOA&w=575]

Polycom enables Telepresence with Skype, Facebook and Google

Telepresence with anyone?

Today I would like to present you something I considered rather exciting news. So far only the Blue Jeans Network MCU solution was able to bridge Skype users into enterprise-class video conferences but this might change and might even be bested by Polycom.

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So what’s new?

Announcing “Business Class Video Conferencing with Anyone”, Polycom is extending their RealPresence CloudAXIS Suite to be compatible with pre-industry telepresence applications including Skype, Google Talk and Facebook Video Chat. Beyond that it is said that anyone with merely a browser and webcam will be able to join video conferences as well, no matter if they are within the firewall or outside of it.

All your contacts from those directories along with your corporate contact list will be available in a single platform. Simply point and click your participants to establish an enterprise-grade secured video conference. Further they are including smartphones and tablets to be available for video calls.

Content sharing is said to be available even though it is yet to be seen how that works with clients like Facebook Video Chat that do not support a content channel by default. I am keen on seeing more of this solution.

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When will it be available?

The extension is expected to be available in April 2013. Contact your Polycom Sales Rep or visit their webpage for further information. If you already had some insight into the solution feel welcome to share your comments with us below.


Demonstration of the Polycom RealPresence CloudAXIS Suite with new features to work with Skype, Facebook and Google

http://www.youtube.com/watch?v=ICVttZzDysM