Tag Archives: Distance

How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

videoconferencing, video, conference, marketing, sales, pitch, meeting, virtual, conferencing, man, woman, screen, video conferencing

Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

10 Telepresence Snapshots from Users

Telepresence? I saw the press kit photos but how do the “real” installations look like?

You have all seen the high quality press material and the polished photos on webpages around Telepresence solutions, but have you ever wondered how the users see it? We have been going through the archive of Instagram and provide you today with our 10 favourite Telepresence snapshots of users and aficionados.

Browsing through these lovely shots you will get a good insight into the actual utilisation of Telepresence technology and how it can be used for connecting remote employees to improve teamwork or even how to have a better work-life balance.

These photos are owned by their respective creators and we claim no copyright. We hope you enjoy our selection and you may click on an image to be re-directed to the source.

Our picks:

Cisco, Telepresence, Screen, LG, Camera, Videoconference, Video, Conference, asia, asian, girl, with, glasses, guy, starring, smiling, skyline, background, wood, table, wallpaper, shiney, shirt, red, top, dark, black, hair, key, strap, keystrap, id, card, holder, cable, lying, around, surface, lighting, romance, romantic, technology, long, distance, relationship

Long Distance Relationship.. Supported by #cisco #telepresence – iswant22


Cisco, Telepresence, Remote, Worker, Working, Camera, Immersive, Team, Teamwork, work, business, girls, guys, crowd, video, conference, videoconference, room, fun, at, office, enterprise, session, meeting, international, teams, men, women, woman, man, shirt, dress, look, smiling, cheerful, happy, employee, employees, screen, attached, hanging, lighting, wood, table, cables, device, devices, better, relationship, teambuilding, building, paper, documents

The power of #technology #telepresence – Janice Loke


Notebook, Laptio, Screens, Office, business, work, life, balance, camera, telepresence, cisco, ex60, ex90, children, child, kids, kid, daughter, son, girl, little, boy, siblings, selfview, pink, shirt, red, home, use, usage, chat, desktop, blurred, blurry, artistic, family, enterprise, keyboard, father, at, work

workin’ a little late since I have band practice (for church) in a little bit… saying hello and goodnight to my kiddos from my office desk… i’d prefer to be home, but when you can’t ya gotta love #telepresence! – Pete Kim


cisco, telepresence, wallmount, wall, mount, camera, screen, speakers, cable, tidy, clip, C-Series, remote, working, worker, employee, immersive, communication, telepresence, team, work, modern, employee, surprised, happy, caught, stunned, catch, desk, self, view, selfview

Så jävla business #telepresence – Felix B


Panorama, photo, snapshot, technology, telepresence, idle, fancy, screen, screens, multiple, camera, phone, desk, table, cable, business, woman, enjoying, pleased, business, attire, outfit, look

Me siento súper High Tech, llegando a junta 3! telepresencia – Rodrigo Violante


cisco, telepresence, equipment, camera, touch, panel, pad, touchpanel, screen, touchscreen, function, functionality, phone, desk, engineer, engineering , r&d, research, and, development, desktop, video, conference

Testing some new #cisco #telepresence equipment – Sean Scott


cisco, telepresence, ex60, ex90, home, business, remote, working, from, desktop, camera, self, view, selfview, garden, calm, blue, shirt, dark, technology, modern, communication, windows

Avatar, 2012 – Øivind


cisco, telepresence, immersion, immersive, screen, screens, multiple, presentation, design, round, table, desk, video, conference, room, people, business, enterprise, crowd, talking, conversation, modern, technology, room, session, action, camera

#TelePresence at @CISCO on #DesigningChange. 7 cities present from across Canada – Komal Minhas


tandberg, cisco, telepresence, wall, mount, wallmount, camera, screen, big, huge, black, man, sitting, blue, shirt, starbucks, cup, paper, hidden, spy, cam, spycam, unaware, cisco, top, sport, gear, at, office, casual, friday,

Morning video call in HD with @mattrehm #cisco #telepresence #tandberg #collaboration – George


Christopher Isak, Photopgraphy, photo, telepresence, room, video, conference, idle, design, special, busines, room, modern, plant, plants, green, wooden, wood, table, meeting, Eschborn, Germany, Deutschland, GMS, Global Media Services, GmbH, company, service provider, managed service, offer, offering, consulting, professional services, ergonomic, chair, chairs, vnoc, mcu, management, vip, support, white, glove, experience, user, expectation, fulfilment, integrated, system, hidden, technology, interior, design, enterprise, office, projection, room, control, amx, switched, off, black, screen

Let’s have a #videoconference! – #Telepresence #Cisco #UnifiedCommunication – #GMS #Eschborn #Germany #Europe – Christopher Isak


If you have snapshots to share or would like to introduce yourself or your whole team let us know and drop a comment with the link below. We will add you to the list right away!