Tag Archives: GMS

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The Elephant in the Video Conferencing Room

The fundamental challenge of running enterprise-wide video conferencing (VC) is keeping users happy. Happy users feel empowered, not foolish when confronted with the challenge of setting up or running a VC meeting. If you keep users happy you have most likely cut support costs while increasing utilisation – both metrics critical to any AV service manager come review time.

However for some inexplicable reason the VC industry as a whole has done a very poor job of keeping users happy. Regardless of what the respective vendor marketing departments say, most VC users consider the experience to be at best annoying, at worst completely off-putting. Integrators try to put lipstick on the vendor-grown pig, but inevitably only add cost and introduce unneeded complexity.

Top 5 Video Conference Self-Service Pointers

What you should take into account while introducing video conference self-services

The deployment of video conferencing booms in many companies. This way they can save costs and increase productivity. In earlier days video conferencing was reserved for top management but this has changed fundamentally. Today video conferences are used by all employees for their daily communication.

Today many companies own 500+ video conference rooms and 10thousands of desktop video conference users. The demand for professional video conferences is growing further and has been up to 30% a year.

The company’s structure used to be set up in a way to correspond to the needs of top management as a strictly controlled managed service. This strictly controlled managed services offers a high security standard for the company, however accounts for a big amount of the budget at the same time.

A remedy can be found in video conference self-services. The big advantage here is the high scalability and the reduced costs compared to the encompassing managed service. The video conference self-service should generally serve as an addition to the existing managed service structures.

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Photo: Interop Events

Anyone thinking about implementing a video conference self-service should take note of the following five points:

1. User expectations

In case you use a high quality managed service already, it will not be an option to not use this service in the future. It is important to manage the user expectations and clearly state for which purposes the self-service is intended. A self-service should predominantly be accessible for all employees. The managed service still makes sense for important meetings of the top management, etc. It can be helpful to communicate the costs of the managed service transparently to the users – a measure which might change their mind rather quickly.

2. Video conference infrastructure

Be aware that existing video conference infrastructure often is not tailored to the needs of the video conference self-service. Ordinary video conference infrastructures only enable low scalability, which means that video conference ports are not unlimited. It might make sense to use a software based video conference structure. These allow for high scalability and low operation costs. Initially it might make sense to use a cloud video conference service.

3. Planning business as usual

Video conference self-service does not mean that normal business can be compromised and the solution automatically works – to the contrary! For high user satisfaction the video conference infrastructure has to be stable, questions of users have to be answered timely and competent and the administration of accounts and virtual video conference rooms has to be managed.

4. Offer trainings

If you offer a video conference self-service, you also have to educate the users in a way that they are able to use the service right. Training is important. That can be seminars, booklets, eLearning training videos and intranet pages.

5. Manage growth

The introduction of a video conference self-service can lead to an enormous demand. Some companies measured the double demand within a year. Pay attention to the impact on your network and on your video conference infrastructure as well as on the daily business. The budget planning should grow too, because financial resources are especially scarce during the year.

I hope these are some good pointers for all our readers considering to look into add a self-service to their portfolio. If you have made any experiences yet around this or just want to share your thoughts, please feel invited to do so in the comments box below. Many thanks!

How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

Video Conference Services for Banks of the Future

How Video Conference Services can create additional value for banks of the future.

The Banking Sector and the whole financial industry have been subject to considerable change within the last couple of years. The fast development of the Internet and the growing acceptance of Internet users for online banking, entail great chances as well as great risks. Deutsche Bank AG Co-CEO Jürgen Fitschen has expressed his concerns about possible competition from big Internet companies such as Google or Microsoft, who have detailed knowledge about their customers’ preferences, which they could use for financial services.

Also video conference services play an ever growing role in the banking sector and add positively to change and modernization of business processes. Especially investment banks make use of video conference services in order to globally exchange real time information about markets, shares, currencies and other relevant information.

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“Deutsche Bank Skyscrapers in Frankfurt, Germany” by Thomas Wolf (www.foto-tw.de)

Up to now video conference services have been used seldom in areas such as Private Wealth Management, although those could potentially have an important impact on changing banking products and offers. Many banks keep themselves busy with designing concepts for bank branches of the future, in which video conference services certainly will be one of the components.

If you take a closer look at the traditional banking concept for private customers throughout Germany (provident banks, cooperative banks, Deutsche Bank, Postbank, Commerzbank and many more) you will not find a lot of creative approaches for change: During normal office hours customers get detailed advice about accounts and construction loans, leaving almost no time for individual advice.

Video conference services could leave more design scope to banks, thus helping them to offer better, faster and more tailored advice to their customers.

Improving Internal Communication

Using modern video conference services enables banks to equally inform all employees at all locations about current developments at the financial market, political changes or new products of the bank and their business partners. A big advantage compared to ordinary media channels (e-mail, intranet, video streaming, etc.) is the personal contact, which allows for further inquiries and therewith promotes a higher level of knowledge. Furthermore participation numbers are transparent.

Remote Experts Advice via Video Conference

In many cases customers confront their bank advisers with very complicated questions. The worst case is that the adviser will give the customer bad advice or has to start a lengthy inquiry within the bank to get the necessary information from an internal expert. Either way is not very customer friendly. A smart solution here would be to patch in the expert via video conference. This concept could also save travel costs where experts are shattered across the whole country and it additionally could accelerate decision processes concerning sales and distribution deals.

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This lady can talk to the right expert, thanks to video conferencing services.

Customer Advice via Video Conference

Modern video conference services can also be used to advice customers via video conference. Many video conference services permit taking part in a video conference via desktop PC, Mac or also with Tablet or Smartphone as mobile service. In the future bank advisers can effortlessly communicate with their customers via video conference. This still might sound like a vision to banks, but it should not be forgotten that the coming generation has been exposed to video conference services such as Skype since their early childhood and does not have any reservations against this communication medium. Banks certainly will have to look into this new consumer behaviour.

Consequently video conferences and modern video conference services have great potential for innovative financial services and banks. Putting technology to use in a smart way can be the decisive competitive edge for banks in creating an ideal environment for individual and superior advice also in the future.

Have you ever been using service like these or is your organisation having similar approaches? Let us know of your experiences and drop us an comment below!

Personal Telepresence – Software Solution Comparison

Telepresence on your desk is a great enhancement to the benefits of video collaboration. It enables you to join meetings ad-hoc and (at least for me) replaced the need for doing a phone call. Even if hardware based endpoints are not available there are software solutions available for personal telepresence.

Throughout 2012 I have been using a hardware-based endpoint for quick communication via video and since January 2013 I switched to a software-based solution. I tried out a few and wanted to share the comparison with you.

In the personal telepresence solution comparison below, I listed several options on personal telepresence software clients or web conferencing solutions with video conferencing functions. You will also find links to each solution further down, in case you would like to get more details on the products.

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The Telepresence24.com comparison for software-based personal telepresence solution – Updated 22.4.13 – Click to enlarge

My requirements

In the comparison we considered most features and functions but to keep it short and sweet, we published only the most popular and relevant ones. For myself I have a strong focus on security and encryption as well as the ability to call all other H.323 based endpoints and infrastructure devices. With the Videoconference24 client for example I am able to call any box no matter if it is from Huawei, LifeSize, Cisco, Radvision / Avaya, Polycom or similar manufacturers. As long a software-client supports standard SIP or H.323 calling those is also possible – you get the idea: I want to reach them all and I want my line secure even through public internet!

Beside that I enjoy the ability to invite for multipoint video conferences without reserving resources on a separate MCU. In most cases this would cost money yet again and like this I can completely cut both the invest in MCUs as well as starting a video call for right now, without booking nor calling anyone to prepare my conference. Of course video conferencing managed services do make sense in many occasions but just for a sudden meeting I don’t need someone on top of things.

Participants of comparison:

There are more solutions than that available and if you would like to add the solution you have good experiences in please feel welcome to let us know in the comment section below. As usually I am more than happy to update the comparison in collaboration with you.

Summary

I am now using the Videoconference24 solution provided by Global Media Services and don’t have a broken heart when I think back to my hardware-based endpoint from last year. Just one thing I would like to add is that when you are saving big-time money going to software-based solutions: Get high-end peripherals for it! You don’t want to be the VGA person in a HD call because you are using the old webcam back from the days. Recommended gear (in my books) comes from makers such as Logitech and Jabra.

What are you using? And … are you happy with it? I want to know your opinion!

Why ITIL is such a Crucial Criterion for Video Conference Managed Services

ITIL Standards everywhere – also relevant for AV services?

The ITIL Framework is the acronym for Information Technology Infrastructure Library and constitutes an important framework for professional IT Service Management in most IT departments. The ITIL framework is constantly developed further and at the moment the ITIL v3 Edition is on the market.

Why is ITIL so important for AV, Media Technology and Video Conference Managed Services?

This question is easy to answer, but more complex to implement. The technical development of Video Conference Services, Telepresence solutions and conference room technology progresses very fast. The probably most characteristic trait in this technical development of media technology is the fact that systems increasingly can be implemented in networks. The development from ISDN based video conferences to IP based video conferences had a big share in this. However, also other components of media technology are produced in an IP friendly way, such as media technology for signal management, Routing or Room Control. The idea is to establish easier management and monitoring of media technology, ideally from a remote location.

The development described above further leads to changing responsibilities within the sector of media technology in companies. Previously facility management was responsible for media and room technology, whereas today IT departments increasingly take over the responsibility for IP based media technology and video conferences.

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To master these new responsibilities IT departments also pose new challenges to suppliers and operators of media technology, so-called Video Conference Managed Services providers. Video Conference Managed Service providers should speak the same language as other IT sectors (network, firewall, security, etc.), but additionally should have expert knowledge about video conferences and media technology. The ITIL framework makes it easier to find a common language and makes it possible to implement and optimize cross-sector processes. External service providers are quite often asked to use internal tools and ITSM platforms, in doing so incident or problem management, but also knowledge management are portrayed according to standardized processes.

This development means a big investment in an ITIL certification for Video Conference Manages Services Providers, who often also have to adapt established processes internally. Many providers simply lack the experience in big ITIL environments.

Companies that look into the possibility of implementing  Video Conference Managed Services in order to operate video conference infrastructures, video conference systems or Video Conference Bridging Services, should take a close look at the potential providers’ technical capacities in IT processes and ITIL frameworks, next to technical expert knowledge and experience with video conferences of course.

Unwanted Guests: How Easy Is It To Hack Into Corporate Video Conferences?

Is your video conference solution safe? It’s up to you, to set it up safe.

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Image by codepinkhq

History

For as long as recording technology has existed it has been used for espionage. From the ever-so-stealthy tape recorders (often hidden in books in James Bond films) all the way top the wires used by police agencies to catch a criminal in the act, there is no better way of foiling your enemy than listening to him when he doesn’t think he is being heard.

Nowadays

These days however it is not just living people you need to worry about. It is often said that your computers webcam can be accessed even when you’re not using it; a terrifying prospect for many and considering how long people have been able to listen in on phone calls, are video conferences really that safe? Video conferences are now an important and effective way for modern businesses to communicate. Instantaneous communication with anywhere else on Earth is amazing, but being able to visually gauge the reaction of the person you are talking to make it one of the most powerful tool in any company’s arsenal.

But..

But what if you are being looked in on? If someone watches in on a business deal than they can make money at your expense, work to crush your plans or even make your move before you do. So how safe are they? Hackers like HD Moore say not very! Moore, the creator of Metasploit, has managed to hack his way into the offices of law firms, courtrooms and even the boardroom of Goldman Sachs with ease, suggesting that peeping toms might have more power than previously thought. While this may seem fairly reminiscent of Back to the Future II there isn’t really too much to worry about at home. Moore says that the reasons these companies fail so spectacularly at securing their cameras is because they set them up outside of their company’s network firewalls, meaning easy access to those with prying eyes and hacking know-how. At home in fact, it is not the outside hackers you should worry about but the companies themselves.

And beyond the board room?

Skype has previously stated that it is able to gain access to cameras even when not in video call and a simple Google search can turn up thousands of programs designed purely to hack into webcams without people knowing. It’s not just the anonymous hackers you have to consider. In the early 2000s there was controversy over the US government’s plans to allow phone hacking to counter terrorism. Last year the US government set up an agency called the DCAC (Domestic Communications Assistant Centre), collaboration between the FBI, the DEA and the US Marshall’s Service which is specifically designed to enable wire-tapping on wireless and internet conversations. A court order is required to allow the agency to listen in on their targets (the same as with phones) but this time there was very little controversy at all.

Conclusion

So what conclusion can we come too? Is video conferencing safe for corporations or people at home? While there is plenty of evidence to the contrary I would say yes. If you have the right firewalls, security and managed video conferencing infrastructure then it is incredibly difficult for any peeping toms to get it and if anybody is really that determined to listen in to your conversations then video conferencing is just another tool in their box. If you learn HD Moore’s lessons and don’t underestimate the importance of online security, your company’s secrets should be safe. Are you guys convinced by Moore’s Argument?

The Not So Obvious Advantages of Telepresence Versus Chatting

Telepresence? Why not just use instant message chat? Let me tell you why..

Telepresence of Unified Communications is one of the greatest invention for the business world. In today’s society, business is no longer limited to the 4 corners of the office. The most successful businessmen and businesswomen are always looking to branch out, and this involve doing business with other people from a different city, or even a different country. Obviously, telepresence is a great way to reach out to these people. Through telepresence, it is possible to have conversations and meetings with individuals far away. However, there are some telepresence sceptics who believe that whatever conferencing may accomplish, chatting can too. Not to be argumentative, but there are many advantages to telepresence that are not covered by chatting, although they may not be so obvious.

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  1. Telepresence awkward situations made by misinterpreted statements

    We’ve all been there- gotten into an argument with someone because a text or a statement sent on chat was misinterpreted. Because chatting is flat and does not involve the use of voices, certain statements can easily be taken to mean something else. For example, the statement “get to work now” may sound harsh or motivating, depending on the speaker’s intention. However, on chat, one may not be able to tell the difference. With telepresence, it is possible to avoid misinterpretations, as the tone of one’s voice already conveys so much.

  2. Telepresence may help with possible language barriers

    We mentioned earlier that many companies deal with other businesses from other places on a daily basis. Therefore, it is possible to hold business meetings with people who may not even speak the same language as you. In cases like these, it may be very possible to hit a language barrier, especially if the other party is not fluent in your language of vice versa. Obviously, once a language barrier occurs, chat becomes pretty much useless, as the person on the other end is not able to articulate the word he wants to use. However, with telepresence, it is possible to see the other person, so it may still be possible to figure out what the person is trying to say though his body language, sign language, or what have you.

  3. Telepresence makes it so much easier to gauge a person’s mood and overall demeanour

    Chat takes so much away because even if the person on the other end is pissed or frustrated, what he says will always look and sound the same. Telepresence certainly comes in handy especially when it is sensitive business matters that are being discussed. If you see and sense, based on how he looks, as well as his tone of voice, that the person on the other end isn’t feeling too happy or pleased, then you will know how to proceed accordingly.

Although chatting and telepresence set out with the same goal- to communicate with those far away, it becomes obvious that there are more benefits to one compared to the other. For better business communication, It may be a good idea to invest in telepresence for meeting rooms as well as desktop solutions and consult a service provider for all types of organisations.

10 Telepresence Snapshots from Users

Telepresence? I saw the press kit photos but how do the “real” installations look like?

You have all seen the high quality press material and the polished photos on webpages around Telepresence solutions, but have you ever wondered how the users see it? We have been going through the archive of Instagram and provide you today with our 10 favourite Telepresence snapshots of users and aficionados.

Browsing through these lovely shots you will get a good insight into the actual utilisation of Telepresence technology and how it can be used for connecting remote employees to improve teamwork or even how to have a better work-life balance.

These photos are owned by their respective creators and we claim no copyright. We hope you enjoy our selection and you may click on an image to be re-directed to the source.

Our picks:

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Long Distance Relationship.. Supported by #cisco #telepresence – iswant22


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The power of #technology #telepresence – Janice Loke


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workin’ a little late since I have band practice (for church) in a little bit… saying hello and goodnight to my kiddos from my office desk… i’d prefer to be home, but when you can’t ya gotta love #telepresence! – Pete Kim


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Så jävla business #telepresence – Felix B


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Me siento súper High Tech, llegando a junta 3! telepresencia – Rodrigo Violante


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Testing some new #cisco #telepresence equipment – Sean Scott


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Avatar, 2012 – Øivind


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#TelePresence at @CISCO on #DesigningChange. 7 cities present from across Canada – Komal Minhas


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Morning video call in HD with @mattrehm #cisco #telepresence #tandberg #collaboration – George


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Let’s have a #videoconference! – #Telepresence #Cisco #UnifiedCommunication – #GMS #Eschborn #Germany #Europe – Christopher Isak


If you have snapshots to share or would like to introduce yourself or your whole team let us know and drop a comment with the link below. We will add you to the list right away!

Good Collaboration through Knowledge Management

The other side of the coin of organisational growth and how to fight it with Knowledge Management.

In order to work well with each other and collaborate, it is not only important to utilise appropriate collaboration technology. A good starting point is to understand each other and knowing what others are doing as well as what one can expect from their services.

In rapidly growing organisations, it can happen that people who previously worked very close with each other are more and more separated over time. Maybe not even in a physical way, but people are getting more and more skilled in their particularly focused task and might be even joining different teams permanently.

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Markus Mattern, holding a presentation around high-level video conference bridging.

This is a natural side-effect of organisational growth and there are a few things that can be done to prevent this from becoming a negative influence to the service quality. One thing that could be done is to increase the focus on Knowledge Management. Turning tacit knowledge into “common sense” can make a huge different when working with clients, other companies or even within the same organisation.

As GMS is not excluded from such effects we have developed a way of sharing knowledge and providing insight into each team’s work. That is why Markus Mattern, in his capacity as one of our Senior VIP Video Conference Bridge Operators, has taken great effort into preparing a presentation around technological and operational details around his and the team’s work.

Initially this was planned as a single workshop for the few of the company who might be interested in learning a bit more about other teams. However we received so much positive feedback about people who wanted to join that we actually had to make several workshops and even include the weekends.

The Workshop

The content of the presentation was prepared in a very appealing and visual way, so everyone in the audience could understand both the operational procedures and requirements of the video bridging service as well as the technical introduction on the video conferencing infrastructure no matter what their background was.

In this workshop we used Cisco TelePresence infrastructure devices as examples and described the function of a Multipoint Control Unit (MCU) and all it can do as well, as all the things even a good video conference bridge operator cannot do. We do this because we believe that even within the same company it is absolutely key to have clear expectations of what can be done and to know the things that cannot be done.

Markus explained what the Video Communication Servers (VCS) are there for and how they are utilised to traversal through corporate firewalls in an audit complaint way. This is very important for enterprises with a very tight network policy on the traversal between intranet and internet. But it shows that if the firewall traversal is well planned, configured and managed a lot of costs on ISDN (or all in best case) can be saved.

After all sessions have finished we received quite good feedback from everyone and are looking forward to the next workshop maybe from a different department then.

Thank you, Markus!