The revamped and refashioned logo of Lifesize indicates its desire to rebrand itself in the video collaboration circuit and bring in new innovations and technologies to better suit the needs of organizations and businesses today. Having brought in HD video conferencing nearly a decade ago, an introduction that changed the face of business communication, Lifesize has reinvented its video conferencing technologies to suit today’s need for easy, flexible and economical collaboration to ensure effective and efficient transfer of data and information within and among organizations. With “cloud” playing a predominant role in video collaborations in recent times, Lifesize has come up with the new “Lifesize Cloud” to bring the benefits of cloud into video conferencing.
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The utilisation of innovative technologies in Investor Relations gains more and more weight. The global finance crisis led to uncertainties across financial markets. The reactions on incoming news and information from Investor Relation departments impacted the market heavily.
That is why it is now an important task for the management of such companies and their Investor Relations departments to re-gain trust. The target is to enable a target-driven direct communication to investors, analysts and other stakeholders without giving a wrong impression or deliver data that would lead to wrong assumptions. For this communication to happen, more and more organisations utilise innovative technologies. Such technologies are also known as “Unified Communications” tools and aid Investor Relations significantly with the efficient communication with a usually large number of recipients. On top of that many investors and analysts are scattered across the globe and therefore subject to time zone related difficulties.
Important technologies within the Unified Communication tool-set utilised in Investor Relations are:
Video Conference Services
Video conferencing services allow organisations to rapidly and easily get in contact with one or many investors or analysts. This way of communicating is becoming more and more attractive as the prices for video conference system deployments have significantly going down recently – becoming a much more affordable solution. Beyond the normal functionality of communicating with audio and video dimensions, high-end video conferencing technologies also allow sharing screens or other digital content into the video conference, such as Microsoft PowerPoint presentations or business plans in form of a Microsoft Excel spreadsheet for instance. Now one is able to present such files live without sending the data per mail prior to a meeting., which cuts a lot of issues like “having an out-dated file” at hand during the conference. Video conferencing not only is a great way of delivering high quality communication, but also can save a lot of costs and increases productivity of teams. While Investor Relations officials would be required to take a plane to fly to an appointment, now the very same person can save time and costs by arranging a video conference and getting the message across to many even on the same day.
Live Video Streaming via IP
Another way of delivering information from important events is the live video stream via internet or intranet. Like this an organisation can easily broadcast from an annual general meeting (AGM) and deliver a video feed in HD not only to on-site audience but also to remote investors and analysts. The video stream could be watched from Notebook, PC, Mac, Tablet or even from Smartphones. With Digital Signage the event could be embedded into information displays that could be deployed in meeting rooms or public areas. The possibility of facilitating IP Video Streaming do not always require an own infrastructure and staff for events that happen only once per year. They can be also booked as a service and the streaming solution will be provided by specialists at scalable costs. If an organisation however runs events at a high frequency or requires video transmission for other reasons, they can invest in own infrastructure and managed services to look after their infrastructure. This would enable an organisation to flexibly utilise video streaming solutions and would save costs on long-term outlook.
A Video-on-Demand solution serves archiving purposes and enables the playback of any previously recorded videos, video conferences or events in case someone could not attend the live video stream. You could for example provide access to shareholders, who would usually not be able to see the live broadcast due to being in another time zone. This kind of solutions is also known as “Corporate YouTube” using the role of YouTube as “mother” of all Video-on-Demand platforms. Also for Video-on-Demand solutions organisations can choose between solutions managed and hosted for them or deploy them in their own infrastructure and have it supported by managed services to ensure a maximum availability to the users.
In summary we can see that innovative technologies such as Unified Communication tools are utilised in Investor Relations and being a great value-add to the communication and delivery of information towards stakeholders of internal and external nature. A business case is relatively quick assembled, since the technologies increase quality in communication and also steadily decrease costs that would normally be spent on travel and hotels. Also the technologies can greatly increase productivity of teams even if they are not in the same place.
Have you been wondering what all this is about?
There has been a lot of change in terminology in the video conferencing / telepresence business. New technologies were introduced and legacy technology was still kept and is still being developed. In this article I would like to explain my point of view even though usually every organisation uses different terms.
Video Conference (or sometimes written videoconference) is the most common term for video communication. It replaced the term “videotelephony” which was somewhat redundant, even though we will meet the “tele” segment again. A video conference is the form of any communication using image and audio of two or more locations, exchanging data in real-time and in all directions at the same time. Private video conferencing solutions such as Skype also find their home in this category but are not industry standard.
Telepresence is the “new term” for video conferencing. However most people would agree that the term telepresence includes only high-end codecs that support high bandwidth and provide HD resolutions. To be exact even we can break down the term into the two segments “tele” and “presence” so we are talking about being present in a remote location. And even though it is not really related to video conferencing entirely this also include the robotic telepresence or telerobotics.
If telepresence systems are set up in a concept to provide a high degree of immersion those solutions are called immersive telepresence. The degree of immersion defines how much the users feel like the remote site is actually sitting at the other end of the table in their room even though they might be continents apart. In order to provide this a very complex rule set has to be followed on the design of all participating rooms. If only one of the “illusions” are broken it will not be immersive any longer.
Opinion of the People
In reaction to this article becoming very popular with people looking for a comparison of telepresence terms we have started a poll to find out what the most preferred term is. Vote and check the results here.
Introduction Video of the Cisco TX9000 Immersive Telepresence Solution