Tag Archives: implementation

How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

What is WebRTC? – Overview for Busy People

webrtc, logo, chat, bubble, shapes, colours, colorsNo other topic is roaming the news and social media as much as WebRTC these days. But what is WebRTC and what should it mean to you?

Today I would like to give you an overview around this trend and where it came from. In this article I would like to try out the “For Busy People” article format by consolidating all hot topics into quick facts to add value to you without getting side-tracked. I know you busy people are busy and so you can just skip the parts of the article that you are not interested in.

What does WebRTC stand for?

WebRTC means Web Real-Time Communication, so we are talking about ways to communicate without any delay, based on a web-browser, without the use of software that needs to be installed beforehand.

What is WebRTC?

WebRTC is an open framework for placing real-time communication components on web-pages and is controlled by the World Wide Web Consortium (W3C), who are also taking care of other web-standards such as HTML, XML, CSS and others. WebRTC components could include methods such as VoIP, Instant Messaging (or just “chat”), video conferencing or a combination of these. Personally I would count WebRTC to the umbrella of Unified Communications, but the actual use of the WebRTC solutions depend on each enterprise.

Where does WebRTC come from?

WebRTC technology was first developed by Global IP Solutions (or GIPS), a company founded around 1999 in Sweden. In 2011 GIPS was acquired by Google and the W3C started to work on a standard for WebRTC. Since then Google and other major players in the web-browser market, such as Mozilla and Opera, have been showing great support for WebRTC.

How does WebRTC work?

The framework is based on HTML5 and JavaScript but does not utilise SIP or H.323 like other Unified Communication solutions. The signalling and transfer of data works over RTP and with an XMPP extension called “Jingle”. With the newly introduced JavaScript Session Establishment Protocol (JSEP) direct connections can be established without the need of a piece of hardware in the middle. Depending on the deployment audio, video and / or other data can now be exchanged to allow WebRTC to happen in your browser.

And for our firewall traversal specialists: WebRTC can do STUN, ICE, TURN, RTP-over-TCP and supports proxies. What else do you wish for?

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How does WebRTC work? – Click for larger pop-up

What does WebRTC mean to me?

Imagine the impact of 1,000,000,000+ endpoints. Not bad! This is the potential amount of endpoints talking to each other and making VoIP calls or even video conferences. Even though Microsoft is strongly pushing Skype for desktop video conferencing, they are also making sure that their Internet Explorer is ready to take on the WebRTC challenge.

But the missing link right now is: Will there be interoperability between WebRTC and other Unified Communication solutions? I believe the first developers, making both worlds compatible to each other will have edge.

Examples for WebRTC?

The possibilities are impossible to count. Especially in the age of BYOD everyone has their smartphone always ready and beyond that every notebook and desktop PC could participate in WebRTC. Here are some examples I could think of:

  • Customer service via video conference (the end of the service hotline?)
  • Working together on documents via web (web-collaboration beyond firewalls)
  • Smart-TVs allow you do do video conferences without infrastructure or service running in the back (if there’s a browser – there’s a way!)
  • Not interested in video conferences? Have a video diary! (takes only cloud storage and WebRTC)
  • WebRTC might change the face of Social Media platforms like Facebook, LinkedIn and Twitter completely if implemented (why not quickly talk about it?)
  • Instead of displaying phone numbers to your common window-shopper, provide a QR-code or a NFC space, so users can reach directly to you with their smartphone or tablet (we got a camera, a mic, a speaker – so let’s use them!)

Is there a WebRTC presentation?

You are lucky! Google has recently released a web-based presentation with a lot of interesting slides. I have also added a video below, for your to get some more details on WebRTC, Let me know of your thoughts!


Web Real-time communication – Google I/O 2013 – by Justin Uberti

[youtube=http://www.youtube.com/watch?v=p2HzZkd2A40&w=575]

Do You Need A Policy For Your Remote Workers?

After Marissa Mayer, CEO of Yahoo, has previously reaffirmed the ban on telecommuting, discussion spread across the social web. Not only potential remote workers and telecommuters are affected by such policies but als the employer. For those who cannot agree on her decision, we would like to give some pointers around the creation of a remote working policy and what you should consider.

A remote working arrangement can be a great way to increase your company’s perceived flexibility, and it’s particularly beneficial for parents of young children. Working from home makes it easier for employers to recruit globally, and to hire otherwise-qualified but physically disabled workers who wouldn’t be able to make it to the office. The arrangement that’s best depends on your company’s location, work type and culture; if you’re planning to allow some of your workers to operate remotely, you’ll need a sound policy. Below, you’ll learn more about remote working policies and the parts to be included.

Creating an Effective Policy

As an employer, it’s your responsibility to foster a productive environment. Making the switch to remote working can be difficult, because it requires that you give up some degree of control over that environment; after all, who’s to say that employees won’t game the system? How can you effectively supervise workers whom you don’t see each day? Before a remote working arrangement can be implemented, those questions need to be answered. The first step in implementation is to create a remote working policy, which is a set of guidelines for work-at-home employees. As you’re drafting your policy, keep the following ideas in mind.

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Telecommuting (Photo credit: jessamyn)

Will you Need Multiple Policies?

The first question you’ll need to answer is: Do you need two policies, or one umbrella policy? If at all possible, avoid having separate policies for in- and out-of-office workers. Separate policies can confuse workers and lead to unfairness and resentment. Put together a unified policy that amply covers the job’s basic requirements, but make it broad enough to allow workers to operate in the most efficient way.

Outline Your Expectations to Remote Workers

To ensure that your workers remain on-task, you’ll need to set forth some expectations. Employees like working from home because it offers greater flexibility, but you’ll still need to let them know that you expect work to be completed on a certain date. Allow employees to work from home, but establish deadlines and measure output so productivity stays high.

Assign Responsibility for Expenses

When drafting a work-from-home policy, you’ll need to assign responsibility for business expenses. With remote working, the boundaries between work and home life tend to blur. Do you buy employees’ office supplies if they work from home? Do you change your mileage-tracking method if employees begin their commute from home? Your company should already have a policy for in-office workers, but you should have guidelines in place for remote workers as well.

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Barry Mulcahy Makes His Point (Photo credit: topgold)

Technology Toolset and Unified Communications

To provide your remote workers with an environment close to or equal to what they have in the office, you need to consider the technology that they will require. You should liaise with the IT department around your unified communications solution that you have in place and make sure it can be utilised from a remote position as well. If you are planning unified communications strategy and roadmap, you should make sure to consider your remote workforce as well.

Data Security

One of the largest remote-working challenges is keeping sensitive data secure. Working from home allows for greater flexibility, but it also requires a certain degree of data vulnerability. If information security is an important part of your corporate philosophy, collaborate with the IT department to properly secure and access data, and give remote workers the security tools and training they need.

If your company allows for remote working, you should have a policy in place. Remote working policies protect both you and your employees, and they set forth clear expectations. When drafting your policy, be clear and consistent without taking away any of the flexibility that makes remote working such a popular option—and once the policy is completed, be sure everyone knows what’s expected.

How your Company can save Money by setting up Home Offices

Home-Office – Flexibility and Cost-Savings

In the last years flexible working time and virtual collaboration became more and more popular and relevant in many companies. An important aspect here is the “home office”. Especially for modern people the home office has been a tempting feature and often settles a decision on what company they should work for. Beside the high amount of free working procedures, there is also a financial aspect to working from home for employees. This could be for instance saving the costs for commuting to the office and back every day.

But what is the organisation’s opinion on home offices?

There are often concerns that the flexible environment might lead to the loss of control for the organisation. Also a potential problem would be that the productivity and the team work would not be optimal being apart from each other. On the other side the organisation could save a lot of costs for office space, office equipment and furniture as well as the charges that are spent on incidental expenses would not be required. That means using home offices your organisation could quickly save several hundred dollars per employee every month. But the most important subject next to leading and managing a virtual team is to provide the right technical infrastructure and collaboration solutions to the employees.

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The key for achieving this is Unified Communications. With the aid of tailor-made tools the employees are provided with a complete range of tools to communicate and collaborate. With the “Presence” function everyone in the team is enabled to understand the current status of a team member. This will point out whether a colleague is “Available” and can be contacted or if they are “In a meeting”, “Busy” or even “On leave”. In a glimpse you will be able to understand the overall status of your team and possibly even other teams. So you know if it makes sense to call your team member or if you should better drop an instant message or email to get a fast response.

New ways of Communication

In order to work efficiently together in a virtual team that is physically separated modern ways of communication can enable an almost immersive experience of team working. For instance you could start an instant message session with one team member or a group of users, or quickly turn the chat session into a video conference with the possibility to share content on your screen among the video conference participants. You can quickly send an email with either formal content or just a quick update of the latest file that has been worked on. It goes without mentioning that of course you can just make a classic phone call as well.

Did we make you curious?

If you are considering the implementation of home offices for your employees you should capture the expectations of team during the project to make sure you are aware of all the requirements. After that is done you can take this information into the technical planning and design of a home office solution in your organisation. Every organisation and even each department within the organisation might have different requirements to be able to work from home. Missing these requirements out did often lead to such an initiative not working out in the end in some cases. The big advantage of Unified Communication solutions is however to have lower total cost of ownership and to receive a well structured support model for service providers and manufacturing companies.

Summary

With good planning and analysis of requirements, home offices can be a great benefit for employees as well as for the organisation itself  and might put you one step ahead of your competition.