Tag Archives: innovation

New SaaS Offer: The Lifesize Cloud

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Lifesize, a division of Logitech

The revamped and refashioned logo of Lifesize indicates its desire to rebrand itself in the video collaboration circuit and bring in new innovations and technologies to better suit the needs of organizations and businesses today. Having brought in HD video conferencing nearly a decade ago, an introduction that changed the face of business communication, Lifesize has reinvented its video conferencing technologies to suit today’s need for easy, flexible and economical collaboration to ensure effective and efficient transfer of data and information within and among organizations. With “cloud” playing a predominant role in video collaborations in recent times, Lifesize has come up with the new “Lifesize Cloud” to bring the benefits of cloud into video conferencing.

Mobile Unified Communications: The Solution to Enterprise Success

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Photo by Victor1558 via Flickr

In the communications industry, smartphones have evolved into an invaluable device that blurs the line between business and personal processes. Many of the features necessary on these gadgets elevated the status of these devices from merely a trend to an inexpensive ubiquity. With SMS functions, e-mail connectivity, internet browsing, and voice over the internet protocol applications; smart handsets are now key examples of how mobile unified communications translate to a more successful enterprise.

Unified Communications in the Mobile Age

The concept is no longer an innovation or a ground-breaking thought. A 2011 research by Information Week stated that almost 36% of enterprises have been implementing unified communication systems. Back then, almost one in five business technology experts said that deployments of unified communication strategies are under-way. O2 conducted a similar study this year, which showed that 88% of senior IT leaders said that a consolidation of their data, voice, and mobile networks will occur in the next two years. Unified communication is the perfect contingency plan.

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Photo by Saad Faruque via Flickr

There seems to be one reason why so many deem this enterprise concept as a standard. As  ‘smart’ technologies grew in number, innovations related to the communication realm are both inevitable and optimal. The industry enjoys the continually improving technology of VoIP and live video, which equates to web conferencing being the norm on many enterprises. Instant messaging and social networking has largely affected the business way of thinking.

Unified messaging is a concept that allows a single space to become the gate to many different communication portals. All of these technologies are made simple, portable, and hassle-free mobile technologies – smartphones, tablets, and everything in between.

Vital Role in a Business’s Success

Its aim is to address the many common errors committed through traditional business communication models. These communication problems often stem from misunderstandings, Chron said. More often than not, these misunderstandings come from the vagueness of language. Either way, digital unified communication strategies are employed to lessen the risk of these crucial flaws.

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Photo by ffaalumni via Flickr

A well-planned strategy, zeroing on the mobile platform, can prove to be beneficial to many enterprises through the following advantages:

  •  Maximize productivity – It allows a better exchange between managers and workers, minimizing time wasted through unnecessary back and forth e-mails or calls. Working at home is now a possibility that is open to most desk jobs that previously required office spaces and devices.
  • Minimize costs – It is admittedly not the least expensive resource out there, but it is definitely a guaranteed investment that pays off over time. Also, the initial cost may be reduced depending on the current tech and communication infrastructure of the company and thus, can be modified for cheaper solutions. Additionally, the cost of travel can be minimized (or even totally eliminated) through many features of UC. 

Social Media and Unified Communication

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Photo by SalFalko via Flickr

Social media has undergone many advances in its field that is largely due to unified communications. For example, the increase in popularity of social networking site LinkedIn tells us that there is more to social media than ‘liking pages’ and ‘becoming a fan’. This interestingly blurring of professional and personal realms is credited to UC concepts such as network cultivation through contacts. Mark Straton, senior VP of Marketing, Voice and App Solutions of Siemens Enterprise Communications Group, echoed this sentiment. “Social media tools have rapidly moved from being the preferred communication method of millennials,” Straton said.

The main goal of UC is to reduce what is called communication latency. Thus it’s touted better than the multitude of avenues by which we communicate as people, workers, or businesses. This has been adapted extremely well in the most recent phases of social media through sharing of Tweets and automatic posting on Facebook’s wall from many other places like Flickr, Instagram or Ask.Fm.

Summary

It is no surprise that the enterprise unified communication market is rising. In this age of mobile usage, businesses acknowledge the necessity of an equally mobile enterprise to increase yield without much wasting of resources.

Innovative Technologies for Investor Relations

The utilisation of innovative technologies in Investor Relations gains more and more weight. The global finance crisis led to uncertainties across financial markets. The reactions on incoming news and information from Investor Relation departments impacted the market heavily.

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Jan Johansson (President & CEO of SCA) during an annual general meeting (Photo: SCA)

That is why it is now an important task for the management of such companies and their Investor Relations departments to re-gain trust. The target is to enable a target-driven direct communication to investors, analysts and other stakeholders without giving a wrong impression or deliver data that would lead to wrong assumptions. For this communication to happen, more and more organisations utilise innovative technologies. Such technologies are also known as “Unified Communications” tools and aid Investor Relations significantly with the efficient communication with a usually large number of recipients. On top of that many investors and analysts are scattered across the globe and therefore subject to time zone related difficulties.

Important technologies within the Unified Communication tool-set utilised in Investor Relations are:

Video Conference Services

Video conferencing services allow organisations to rapidly and easily get in contact with one or many investors or analysts. This way of communicating is becoming more and more attractive as the prices for video conference system deployments have significantly going down recently – becoming a much more affordable solution. Beyond the normal functionality of communicating with audio and video dimensions, high-end video conferencing technologies also allow sharing screens or other digital content into the video conference, such as Microsoft PowerPoint presentations or business plans in form of a Microsoft Excel spreadsheet for instance. Now one is able to present such files live without sending the data per mail prior to a meeting., which cuts a lot of issues like “having an out-dated file” at hand during the conference. Video conferencing not only is a great way of delivering high quality communication, but also can save a lot of costs and increases productivity of teams. While Investor Relations officials would be required to take a plane to fly to an appointment, now the very same person can save time and costs by arranging a video conference and getting the message across to many even on the same day.

Live Video Streaming via IP

Another way of delivering information from important events is the live video stream via internet or intranet. Like this an organisation can easily broadcast from an annual general meeting (AGM) and deliver a video feed in HD not only to on-site audience but also to remote investors and analysts. The video stream could be watched from Notebook, PC, Mac, Tablet or even from Smartphones. With Digital Signage the event could be embedded into information displays that could be deployed in meeting rooms or public areas. The possibility of facilitating IP Video Streaming do not always require an own infrastructure and staff for events that happen only once per year. They can be also booked as a service and the streaming solution will be provided by specialists at scalable costs. If an organisation however runs events at a high frequency or requires video transmission for other reasons, they can invest in own infrastructure and managed services to look after their infrastructure. This would enable an organisation to flexibly utilise video streaming solutions and would save costs on long-term outlook.

Video-on-Demand Platforms

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Analyst focused on watching an annual general meeting (Photo: QSC AG)

A Video-on-Demand solution serves archiving purposes and enables the playback of any previously recorded videos, video conferences or events in case someone could not attend the live video stream. You could for example provide access to shareholders, who would usually not be able to see the live broadcast due to being in another time zone. This kind of solutions is also known as “Corporate YouTube” using the role of YouTube as “mother” of all Video-on-Demand platforms. Also for Video-on-Demand solutions organisations can choose between solutions managed and hosted for them or deploy them in their own infrastructure and have it supported by managed services to ensure a maximum availability to the users.

Summary

In summary we can see that innovative technologies such as Unified Communication tools are utilised in Investor Relations and being a great value-add to the communication and delivery of information towards stakeholders of internal and external nature. A business case is relatively quick assembled, since the technologies increase quality in communication and also steadily decrease costs that would normally be spent on travel and hotels. Also the technologies can greatly increase productivity of teams even if they are not in the same place.

What you need to know about Job Interviews via Video Conference

In some companies it’s already a common practice: The job interview via video conference. This article tells you what you should take into account as applicant as well as HR professional.

One can generally say that video conferences and tailored video conference services do pose a perfect setting to conduct job interviews with potential candidates. This way costs can be kept low and the process of making decisions within the selection of applicants can be accelerated enormously.

Especially international companies spend a lot of money on travel costs to invite potential candidates to their headquarters. It is for this reason that phone interviews are often a first point of contact to get to know the potential candidate. However, often these interviews cannot replace the personal getting to know each other and are at the cost of our scarcest good – time. Using video conferencing can save a lot of trouble here: A number of interviews can be conducted in short time beforehand and only a small selection will be invited on site.

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What you should consider as HR professional

Before conducting a job interview via video conference it is essential to be well prepared. A thoroughly organized video conference will leave not only a professional impression of the company, but also of its potential for innovation and the work of its HR department. Poor quality and technical problems on the other hand will leave the exact opposite impression on the candidate. It is therefore crucial to choose the right video conference services.

Before choosing a video conference service provider you should check the expert knowledge of the provider in question as well as the already existing video conference solutions within your company and the technical environment of the candidate. Ideally the provider offers so-called Video Conferencing Managed Services, meaning he will take care of setting up the equipment, checking the connection and of course managing the video conference connection during the actual job interview.

If your company has the respective facilities, these should also be used to conduct the job interview. A great advantage here is the mostly good quality and the connectivity of the video conference service facility over IP.

A job interview via video conference is also well suitable to involve more people, for example the branch manager, who dials in from his own office.

Potential candidates do not have any need of expensive equipment. Modern solutions can be operated with video conferencing software. An ordinary PC or Mac, a webcam, common headset and a stable Internet connection are sufficient. This way the candidate can participate in the interview via his or her own PC, notebook or even from smartphone.

 What you should consider as potential candidate

For many candidates participating in a job interview via video conference is a completely new experience, although the Generation Y is usually well acquainted with video chats and other Unified Communication solutions such as Skype and should not encounter problems. A professional manner of appearance in front of the camera is key, as it would be in a personal interview as well. Just before the actual interview the candidate should check what can be seen of his or her surroundings on screen. A messy desk or big piles of dirty laundry do certainly not leave the best impression.

During the conference the candidate should take care of a good positioning of the webcam and the ideal adjustment of the microphone. And a hint for the HR Professional: the printed CV or other documents should not cover the microphone if you are not using a headset.

Learn more about Video Conferences

More tricks of the trade for the ideal video conference etiquette can be found here on our blog. I am happy to hear from your experiences!