The revamped and refashioned logo of Lifesize indicates its desire to rebrand itself in the video collaboration circuit and bring in new innovations and technologies to better suit the needs of organizations and businesses today. Having brought in HD video conferencing nearly a decade ago, an introduction that changed the face of business communication, Lifesize has reinvented its video conferencing technologies to suit today’s need for easy, flexible and economical collaboration to ensure effective and efficient transfer of data and information within and among organizations. With “cloud” playing a predominant role in video collaborations in recent times, Lifesize has come up with the new “Lifesize Cloud” to bring the benefits of cloud into video conferencing.
Tag Archives: market
Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.
Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.
From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.
Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.
More Face-to-Face Client / Seller Relations
The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.
If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.
Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.
Interactive Long Distance Pitches
The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.
Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.
Online Seminars through Video Conferencing
This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.
Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.
The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.
The utilisation of innovative technologies in Investor Relations gains more and more weight. The global finance crisis led to uncertainties across financial markets. The reactions on incoming news and information from Investor Relation departments impacted the market heavily.
That is why it is now an important task for the management of such companies and their Investor Relations departments to re-gain trust. The target is to enable a target-driven direct communication to investors, analysts and other stakeholders without giving a wrong impression or deliver data that would lead to wrong assumptions. For this communication to happen, more and more organisations utilise innovative technologies. Such technologies are also known as “Unified Communications” tools and aid Investor Relations significantly with the efficient communication with a usually large number of recipients. On top of that many investors and analysts are scattered across the globe and therefore subject to time zone related difficulties.
Important technologies within the Unified Communication tool-set utilised in Investor Relations are:
Video Conference Services
Video conferencing services allow organisations to rapidly and easily get in contact with one or many investors or analysts. This way of communicating is becoming more and more attractive as the prices for video conference system deployments have significantly going down recently – becoming a much more affordable solution. Beyond the normal functionality of communicating with audio and video dimensions, high-end video conferencing technologies also allow sharing screens or other digital content into the video conference, such as Microsoft PowerPoint presentations or business plans in form of a Microsoft Excel spreadsheet for instance. Now one is able to present such files live without sending the data per mail prior to a meeting., which cuts a lot of issues like “having an out-dated file” at hand during the conference. Video conferencing not only is a great way of delivering high quality communication, but also can save a lot of costs and increases productivity of teams. While Investor Relations officials would be required to take a plane to fly to an appointment, now the very same person can save time and costs by arranging a video conference and getting the message across to many even on the same day.
Live Video Streaming via IP
Another way of delivering information from important events is the live video stream via internet or intranet. Like this an organisation can easily broadcast from an annual general meeting (AGM) and deliver a video feed in HD not only to on-site audience but also to remote investors and analysts. The video stream could be watched from Notebook, PC, Mac, Tablet or even from Smartphones. With Digital Signage the event could be embedded into information displays that could be deployed in meeting rooms or public areas. The possibility of facilitating IP Video Streaming do not always require an own infrastructure and staff for events that happen only once per year. They can be also booked as a service and the streaming solution will be provided by specialists at scalable costs. If an organisation however runs events at a high frequency or requires video transmission for other reasons, they can invest in own infrastructure and managed services to look after their infrastructure. This would enable an organisation to flexibly utilise video streaming solutions and would save costs on long-term outlook.
A Video-on-Demand solution serves archiving purposes and enables the playback of any previously recorded videos, video conferences or events in case someone could not attend the live video stream. You could for example provide access to shareholders, who would usually not be able to see the live broadcast due to being in another time zone. This kind of solutions is also known as “Corporate YouTube” using the role of YouTube as “mother” of all Video-on-Demand platforms. Also for Video-on-Demand solutions organisations can choose between solutions managed and hosted for them or deploy them in their own infrastructure and have it supported by managed services to ensure a maximum availability to the users.
In summary we can see that innovative technologies such as Unified Communication tools are utilised in Investor Relations and being a great value-add to the communication and delivery of information towards stakeholders of internal and external nature. A business case is relatively quick assembled, since the technologies increase quality in communication and also steadily decrease costs that would normally be spent on travel and hotels. Also the technologies can greatly increase productivity of teams even if they are not in the same place.
Simply put, cloud computing is computing based on the Internet. So, instead of running programs or applications on a physical server, cloud computing allows you to access the same apps and software online, without needing to download or install them. Web applications, including but not limited to email, document sharing, instant messaging and more, are all designed to make it easier to collaborate and get work done no matter where you’re located.
From reducing costs to improving communication and collaboration to enhancing productivity, the benefits of cloud computing are countless. Because of this, it’s important to understand the benefits of cloud computing and just why so many businesses are moving to the cloud.
1. Reduced costs
Moving to the cloud will not only help you reduce costs on infrastructure and software but you’ll also be able to invest more money back into your business in research, marketing strategies, product innovation and anything else you need. Using the cost savings from cloud computing to free up resources will give your business a strong competitive advantage in the market.
With cloud, you only need to pay a small amount of money in return for a huge amount of storage space. Plus, cloud resources are easily scalable which means they can be altered to suit your exact needs as your business grows.
2. Disaster recovery
Did you know that 800,000 laptops are lost each year in airports alone? Although replacing the laptop may be costly, what do you do about everything you have saved on it? When you have everything stored in the cloud, you no longer have to worry about losing or not being able to access your data because it’s all in the cloud, safe and sound.
If you’re a business owner, cloud-based services will also help you solve issues faster in the event of a disaster. In fact, a recent survey conducted by the Aberdeen Group revealed mid-size businesses took almost half the time it took larger companies to recover after a disaster because of their commitment to the cloud. Furthermore, cloud-based disaster recovery services were able to get companies up and running again in 2.1 hours, compared to eight hours for those not using the cloud.
3. Automatic software updates
Using the cloud means you’ll no longer have to worry about purchasing, installing, downloading and updating software. Cloud computing suppliers take care of this for you – security updates included – thus freeing up your time so you can focus on other important aspects of your business.
Not only does this save you hassle, but it also means you don’t have to worry about hackers exploiting out of date software.
4. Increased collaboration
Cloud computing makes collaboration easy as all employees – no matter where they’re located – can access and work on shared documents at the same time and don’t need to keep sending them back and forth over email. This is a huge benefit of cloud computing as all files are stored in a central location which means employees can talk to each other while making changes to the central copy at the same time. The collaboration is simplified and it translates to business efficiency as no time is wasted on uploading and emailing files and waiting for updates.
5. Work from anywhere using the cloud
You can have employees working from anywhere in the world, so long as they have an Internet connection. In addition, the cloud has also become more accessible via smartphones and tablets, which means that you really can have access to your documents anytime and anywhere.
As you can see, the reduced costs, the flexibility and security provided by cloud computing can truly give a business leeway to focus in its core priorities.
Can you think of any other fantastic benefits of using cloud computing? Go ahead and share them with us in a comment below.