Tag Archives: market

New SaaS Offer: The Lifesize Cloud

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Lifesize, a division of Logitech

The revamped and refashioned logo of Lifesize indicates its desire to rebrand itself in the video collaboration circuit and bring in new innovations and technologies to better suit the needs of organizations and businesses today. Having brought in HD video conferencing nearly a decade ago, an introduction that changed the face of business communication, Lifesize has reinvented its video conferencing technologies to suit today’s need for easy, flexible and economical collaboration to ensure effective and efficient transfer of data and information within and among organizations. With “cloud” playing a predominant role in video collaborations in recent times, Lifesize has come up with the new “Lifesize Cloud” to bring the benefits of cloud into video conferencing.

How Video Conferencing Technology Can And Is Changing Marketing On The Internet

Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.

Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.

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Pitching via Video Conference (photo: gcbb)

From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.

Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.

More Face-to-Face Client / Seller Relations

The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.

If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.

Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.

Interactive Long Distance Pitches

The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.

Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.

 Online Seminars through Video Conferencing

This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.

Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.

The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.

How to become a Videoconferencing Expert

I will start this article by answering what exactly is an expert – to me it’s a person who is really really good at something. Simple as that. This post is only about my thoughts on what it takes for a person to become such, not how he uses his expertise.

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There is more to becoming an expert than this.

I agree with the assumption that all humans are born as “tabula rasa” (lat. blank state), meaning all their knowledge comes from learning, experience and perception, but with genetics playing significant role in the process. Unfortunately, not all people take advantage of the amazing opportunities that lie ahead of them in becoming really good in something they love doing, often due to fear of failure. But failure is not something to be feared of, on the contrary, as Thomas Edison said:

“I have not failed, I’ve just found 10,000 ways that won’t work.”

Every person can be good at anything, good in so many things at the same time. But becoming really good at anything isn’t just a walk in the park. It takes discipline, focus and more importantly a strong will to make it happen.

So how does one become expert at anything? Well, I believe the formula is pretty much the same for any skill you choose. Since this is a Unified Communications blog and it happens to be the field that I’m currently working in, I’m going to point out what I consider to be important in becoming a Videoconferencing Expert.

Videoconferencing Education

I believe education is the first step in becoming good at something. Once you identify your objective and set your goals, you have to start preparing for reaching that goal, show genuine interest in learning all the bits and pieces that are related to what you really want to do, in this case Video Conferencing. I’m talking about harvesting knowledge you can use from every source you can get your hands on: specialized courses , forums, blogs, whitepapers, industry reports, product guides…

When it comes to official training, major industry leaders like Cisco and Polycom are already offering specialized training programs for anyone interested in becoming engineering or sales expert in Videoconferencing / Unified Communications and these certifications are usually valid for 2-3 years in order to keep up with the latest trends in the industry.

Cisco recently added two new programs to their certification portfolio focusing on Video, which already included the Cisco TelePresence Solutions Specialist and Cisco Rich Media Communications Specialist:

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CCNA Logo by Cisco

  • CCNA Video establishes an individual’s ability to deploy video endpoints, set up new users, and operate networked voice and video solutions for job duties that include configuring voice and video single-screen endpoint devices, supporting telephony and video applications, and troubleshooting. The certification also validates a candidate’s knowledge of the architecture, components, functionalities and features of Cisco Unified Communications Manager solutions.
  • Cisco Video Network Specialist establishes and enhances key skills including the ability to configure video single-screen endpoints, set up new user accounts, support video applications and troubleshoot networked video solutions.
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Polycom Logo

Polycom is offering the Polycom Certified Videoconferencing Engineer – a program that confirms the successful candidate has the necessary knowledge to perform implementation, configuration and troubleshooting operations for small to medium-sized environments on the Polycom RealPresence Platform including. In addition, the PCVE exam will validate the individual’s knowledge of networking models, standards and protocols relevant to videoconferencing.

Plenty of free training material is also available on the Internet. Personally, I liked the old Tandberg Certified Expert Partner (TCPE) program, simple and straight to the point, it’s perfect to gain the necessary technical knowledge when it comes to Video Communication.

Forums such as the VTCtalk and the Cisco Support Community are a great place for promoting and  sharing knowledge and engage other experts in constructive conversations about topics of the Videoconferencing / Unified Communications industry. There are also great groups on videoconferencing business and technology available on LinkedIn for anyone to join and listen or contribute.

Working Experience

It has been said many times before – no amount of theoretical knowledge compares to a real world experience, no matter what field are you part of. If you’re just starting in the industry, try an entry-level position and work your way from the bottom up. There are also companies who first offer training to their personnel for couple of months, and then make hiring decision, this is another good way of getting practical work experience.

And once you get there, try to learn as much as possible, try to learn everything you can about the topic, focus on becoming better and better until you become “so good they can’t ignore you”.

The constant hunger for knowledge is what separates experts from…well, everyone else. The beauty when working with technology is that it changes constantly, there is always something new to digest. Personally, I don’t understand how some people are pretty content with doing the same thing day by day. There is much more you can do, if you want to. The internet is there, the books are written and there are heaps of people to talk to, who are more than happy to engage in discussions – so jump right into it and become an expert!

I am going to end this post with two quotes from people who were really good at something and accomplished a lot:

“Action is the foundational key to all success.” – Pablo Picasso

“An investment in knowledge pays the best interest.” – Benjamin Franklin

Innovative Technologies for Investor Relations

The utilisation of innovative technologies in Investor Relations gains more and more weight. The global finance crisis led to uncertainties across financial markets. The reactions on incoming news and information from Investor Relation departments impacted the market heavily.

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Jan Johansson (President & CEO of SCA) during an annual general meeting (Photo: SCA)

That is why it is now an important task for the management of such companies and their Investor Relations departments to re-gain trust. The target is to enable a target-driven direct communication to investors, analysts and other stakeholders without giving a wrong impression or deliver data that would lead to wrong assumptions. For this communication to happen, more and more organisations utilise innovative technologies. Such technologies are also known as “Unified Communications” tools and aid Investor Relations significantly with the efficient communication with a usually large number of recipients. On top of that many investors and analysts are scattered across the globe and therefore subject to time zone related difficulties.

Important technologies within the Unified Communication tool-set utilised in Investor Relations are:

Video Conference Services

Video conferencing services allow organisations to rapidly and easily get in contact with one or many investors or analysts. This way of communicating is becoming more and more attractive as the prices for video conference system deployments have significantly going down recently – becoming a much more affordable solution. Beyond the normal functionality of communicating with audio and video dimensions, high-end video conferencing technologies also allow sharing screens or other digital content into the video conference, such as Microsoft PowerPoint presentations or business plans in form of a Microsoft Excel spreadsheet for instance. Now one is able to present such files live without sending the data per mail prior to a meeting., which cuts a lot of issues like “having an out-dated file” at hand during the conference. Video conferencing not only is a great way of delivering high quality communication, but also can save a lot of costs and increases productivity of teams. While Investor Relations officials would be required to take a plane to fly to an appointment, now the very same person can save time and costs by arranging a video conference and getting the message across to many even on the same day.

Live Video Streaming via IP

Another way of delivering information from important events is the live video stream via internet or intranet. Like this an organisation can easily broadcast from an annual general meeting (AGM) and deliver a video feed in HD not only to on-site audience but also to remote investors and analysts. The video stream could be watched from Notebook, PC, Mac, Tablet or even from Smartphones. With Digital Signage the event could be embedded into information displays that could be deployed in meeting rooms or public areas. The possibility of facilitating IP Video Streaming do not always require an own infrastructure and staff for events that happen only once per year. They can be also booked as a service and the streaming solution will be provided by specialists at scalable costs. If an organisation however runs events at a high frequency or requires video transmission for other reasons, they can invest in own infrastructure and managed services to look after their infrastructure. This would enable an organisation to flexibly utilise video streaming solutions and would save costs on long-term outlook.

Video-on-Demand Platforms

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Analyst focused on watching an annual general meeting (Photo: QSC AG)

A Video-on-Demand solution serves archiving purposes and enables the playback of any previously recorded videos, video conferences or events in case someone could not attend the live video stream. You could for example provide access to shareholders, who would usually not be able to see the live broadcast due to being in another time zone. This kind of solutions is also known as “Corporate YouTube” using the role of YouTube as “mother” of all Video-on-Demand platforms. Also for Video-on-Demand solutions organisations can choose between solutions managed and hosted for them or deploy them in their own infrastructure and have it supported by managed services to ensure a maximum availability to the users.

Summary

In summary we can see that innovative technologies such as Unified Communication tools are utilised in Investor Relations and being a great value-add to the communication and delivery of information towards stakeholders of internal and external nature. A business case is relatively quick assembled, since the technologies increase quality in communication and also steadily decrease costs that would normally be spent on travel and hotels. Also the technologies can greatly increase productivity of teams even if they are not in the same place.

Software MCU Comparison – What does the market offer?

A Videoconference Multipoint Control Unit (MCU) is a crucial part of every serious Videoconference infrastructure. It’s a system used to connect multiple media streams into a single Videoconference, therefore very often the MCU is referred to as a “bridge”.

The traditional MCU is a DSP (digital signal processing) based hardware whose primary functionality is to decode all incoming media streams, compose a single stream for each far-end participant and finally re-encode that stream before sending it out, needless to say all this requires a huge amount of processing power. More over, hardware-based MCUs define scalability on a per-port basis, which means if we want to have more participants connected in a Videoconference at the same time, we need MCUs with more video ports i.e. more DSPs and DSP hardware does not come cheap.

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LifeSize UVC Multipoint used on a Tablet

That is why a lot of companies are turning their attention towards a new type of product when it comes to multipoint Videconferences – the so-called “software MCU” or soft-MCU. A soft-MCU serves the same purpose as the hardware-based, except that all the transcoding and signal processing is done in the software which introduces big advantages in terms of cost, scalability and flexibility.

The soft-MCU eliminates the need for DSP hardware and can run on virtualized servers on private or public clouds, therefore it is significantly cheaper to deploy than the expensive hardware MCU. In terms of scalability, customers can often just purchase the number of ports they require at the time and then scale up or down easily as the need changes. Software MCUs offer also more flexible deployment, updates and feature enhancements are easy and more frequent, which gives them advantage in today’s fast evolving demands in the Videoconferencing world. Manufacturers can offer the soft-MCU for on-premise deployment on company’s internal servers (usually preferred by enterprises) but the lower end of the group video conferencing market will also benefit from the hosted services (cloud services) offered by providers.

Current market of Software MCU solutions

Although still in relatively early phase in terms of adoption, the market is all but short in offering soft-MCUs solutions for multipoint Videoconferencing. Some of them offered as pure software to be installed on industry-standard servers, some of them require some sort of hardware usually from the same provider which makes them a kind of  “hybrid” solution. I will just go briefly through some of the most talked about products out there at the moment:

 Avistar

Avistar offers the Avistar C3 Conference, a software-based MCU that runs on standard off-the-shelf hardware and operating system software, and on virtualized servers. It is mainly designed for on-premise deployment in enterprise environments, but service providers offering managed Videoconferencing services could also take advantage from it.

Each conference server can support up to 12 ports of simultaneous conferencing, video standards supported are H.263 and H.264 up to 1024 kbps call rate per endpoint with 30 fps.

 Polycom

The Polycom RealPresence Collaboration Server 800s, Virtual Edition is a multi-protocol, integrated, software-based multipoint MCU running on x86 servers. Mainly designed for mid-sized enterprises or to expand an existing RealPresence Collaboration Server (RMX) environment, it provides open standards scalable video coding (SVC) support and interoperability with systems that use advanced video coding (AVC). It can support up to 40 H.263 or H.264 video ports with 720p and 30 fps.

 Vidyo

Vidyo solution consists of Vidyo Router at its center, offered also as a virtual edition (VE), which performs transcoding-free packet switching using their patented Adaptive Video Layering (AVL) technology which introduces low-latency video-streams for endpoints over any IP network. It can be deployed on industry standard servers and is “VMware Ready” certified. Interoperability with legacy systems requires the use of VidyoGateway. The VidyoRouter VE comes in two models – VE 100 and VE 25 offering 100 and 25 concurrent HD connections respectively, supporting native rate and resolution matching per endpoint, up to 1440p at 60fps. Vidyo technology is available through service providers such as Videoconference24.

 Pexip

Pexip is a new start-up that offers pure-software based MCU called Infinity, which will be available from September. It can be deployed on industry-standard servers in a VMware virtualized environment and port capacity can be easily scaled up by adding more servers. It will support H.263 and H.264, SVC, VP8 video codecs as well as interoperability with WebRTC and Lync. We are yet to see how this product will perform in the real-world but it definitely looks promising with of supporting wide range of software clients and endpoints.

Acano

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Acana Software MCU Example

Acano is also also a new player in the industry, offering software solution that unites “previously incompatible audio, video and web technologies” in “coSpaces” which are essentially cloud virtual meeting rooms. People can use whatever devices they have to call into a coSpace, including mobile phones, tablets, PCs, Microsoft Lync clients or video endpoints. Designed for the x86 architecture, it runs on their optimized hardware, standard servers, as well as in virtualized environments and can support thousands of users per server, with further scale and resilience provided by native clustering. Major video standards are supported including H.264 AVC, SVC, WebM / VP8, Microsoft RTVideo, and said to support H.265 as well.

 Vidtel

Vidtel is primarily a service provider; does not offer soft-MCU for on-premise enterprise deployment, but they do offer hosted cloud Videoconferencing solution, labeled MeetMe – it’s a cloud-based, “any-to-any” video conferencing service which supports interoperability between SIP, H.323, Google Talk, Skype, and WebRTC. It supports up to 20 video conferencing endpoints with 720p. The infrastructure for video conferencing is hosted on a Vidtel central cloud and each participant is given a private meeting room ID and a login PIN; they use this to join the Vidtel MeetMe meeting and start communicating and interacting almost as if they were in the same office.

 LifeSize

LifeSize UVC Multipoint is a software-MCU that can be installed on industry-standard servers. It supports H.263 and H.264, SVC video standards and interoperability with Lync (Microsoft RTVideo). Customers can purchase and scale one port at a time and administrators can selectively control the quality and capacity of each port, ranging from 360p for mobile users to 1080p for room-based environments (with the Enterprise edition) and maximum of 128 participants in a single conference.

 Cisco

Cisco became the undisputed king in Videoconferencing hardware, with the acquisition of Tandberg, but they do not offer software-MCU that can be deployed on-premise. They do however offer cloud Videoconferencing service called – Cisco WebEx Telepresence, which can support up to 12 participants per conference with 1080p. At the moment it’s only available in the U.S. and Canada.

 Blue Jeans Network

Blue Jeans – similar to Vidtel, Blue Jeans is a service provider offering hosted hosted video bridging with multi-vendor interoperability including Skype and Lync. Also they are the developers of their own solution and allow re-selling. It supports up to 25 participants per meeting with 720p at 30 fps  and offers easy web based management capabilities for administrators as well as reporting capabilities.

 Avaya / Radvision

Avaya / Radvision is offering the Elite 6000 Series – software-based hybrid multi-point control unit providing high port density up to 40 full 1080p HD ports (80 720p) on a single 1U system. All the major video standards are supported as well as interoperability with other vendors.

As we can see there are lots of different flavors and there are more solutions out there, opening new opportunities for those who could not own standalone MCU before. It’s hard to say what the future holds, certainly it’s too early to dismiss hardware-based MCUs in which companies have invested a lot of money. It’s clear that the two solutions will coexist for some time and it’s up to the customers to choose the best solution for their business based on their requirements in usage, cost and features.


Software MCU Example Video by Pexip

[youtube=http://www.youtube.com/watch?v=dA2oh-4A8Qg&w=575]

Video Conference Services for Banks of the Future

How Video Conference Services can create additional value for banks of the future.

The Banking Sector and the whole financial industry have been subject to considerable change within the last couple of years. The fast development of the Internet and the growing acceptance of Internet users for online banking, entail great chances as well as great risks. Deutsche Bank AG Co-CEO Jürgen Fitschen has expressed his concerns about possible competition from big Internet companies such as Google or Microsoft, who have detailed knowledge about their customers’ preferences, which they could use for financial services.

Also video conference services play an ever growing role in the banking sector and add positively to change and modernization of business processes. Especially investment banks make use of video conference services in order to globally exchange real time information about markets, shares, currencies and other relevant information.

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“Deutsche Bank Skyscrapers in Frankfurt, Germany” by Thomas Wolf (www.foto-tw.de)

Up to now video conference services have been used seldom in areas such as Private Wealth Management, although those could potentially have an important impact on changing banking products and offers. Many banks keep themselves busy with designing concepts for bank branches of the future, in which video conference services certainly will be one of the components.

If you take a closer look at the traditional banking concept for private customers throughout Germany (provident banks, cooperative banks, Deutsche Bank, Postbank, Commerzbank and many more) you will not find a lot of creative approaches for change: During normal office hours customers get detailed advice about accounts and construction loans, leaving almost no time for individual advice.

Video conference services could leave more design scope to banks, thus helping them to offer better, faster and more tailored advice to their customers.

Improving Internal Communication

Using modern video conference services enables banks to equally inform all employees at all locations about current developments at the financial market, political changes or new products of the bank and their business partners. A big advantage compared to ordinary media channels (e-mail, intranet, video streaming, etc.) is the personal contact, which allows for further inquiries and therewith promotes a higher level of knowledge. Furthermore participation numbers are transparent.

Remote Experts Advice via Video Conference

In many cases customers confront their bank advisers with very complicated questions. The worst case is that the adviser will give the customer bad advice or has to start a lengthy inquiry within the bank to get the necessary information from an internal expert. Either way is not very customer friendly. A smart solution here would be to patch in the expert via video conference. This concept could also save travel costs where experts are shattered across the whole country and it additionally could accelerate decision processes concerning sales and distribution deals.

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This lady can talk to the right expert, thanks to video conferencing services.

Customer Advice via Video Conference

Modern video conference services can also be used to advice customers via video conference. Many video conference services permit taking part in a video conference via desktop PC, Mac or also with Tablet or Smartphone as mobile service. In the future bank advisers can effortlessly communicate with their customers via video conference. This still might sound like a vision to banks, but it should not be forgotten that the coming generation has been exposed to video conference services such as Skype since their early childhood and does not have any reservations against this communication medium. Banks certainly will have to look into this new consumer behaviour.

Consequently video conferences and modern video conference services have great potential for innovative financial services and banks. Putting technology to use in a smart way can be the decisive competitive edge for banks in creating an ideal environment for individual and superior advice also in the future.

Have you ever been using service like these or is your organisation having similar approaches? Let us know of your experiences and drop us an comment below!

Can Your Business Benefit From Cloud Computing?

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Simply put, cloud computing is computing based on the Internet. So, instead of running programs or applications on a physical server, cloud computing allows you to access the same apps and software online, without needing to download or install them. Web applications, including but not limited to email, document sharing, instant messaging and more, are all designed to make it easier to collaborate and get work done no matter where you’re located.

From reducing costs to improving communication and collaboration to enhancing productivity, the benefits of cloud computing are countless.  Because of this, it’s important to understand the benefits of cloud computing and just why so many businesses are moving to the cloud.

 1. Reduced costs

Moving to the cloud will not only help you reduce costs on infrastructure and software but you’ll also be able to invest more money back into your business in research, marketing strategies, product innovation and anything else you need. Using the cost savings from cloud computing to free up resources will give your business a strong competitive advantage in the market.

With cloud, you only need to pay a small amount of money in return for a huge amount of storage space. Plus, cloud resources are easily scalable which means they can be altered to suit your exact needs as your business grows.

2. Disaster recovery

Did you know that 800,000 laptops are lost each year in airports alone? Although replacing the laptop may be costly, what do you do about everything you have saved on it? When you have everything stored in the cloud, you no longer have to worry about losing or not being able to access your data because it’s all in the cloud, safe and sound.

If you’re a business owner, cloud-based services will also help you solve issues faster in the event of a disaster. In fact, a recent survey conducted by the Aberdeen Group revealed mid-size businesses took almost half the time it took larger companies to recover after a disaster because of their commitment to the cloud. Furthermore, cloud-based disaster recovery services were able to get companies up and running again in 2.1 hours, compared to eight hours for those not using the cloud.

3. Automatic software updates

Using the cloud means you’ll no longer have to worry about purchasing, installing, downloading and updating software. Cloud computing suppliers take care of this for you – security updates included – thus freeing up your time so you can focus on other important aspects of your business.

Not only does this save you hassle, but it also means you don’t have to worry about hackers exploiting out of date software.

4. Increased collaboration

Cloud computing makes collaboration easy as all employees – no matter where they’re located – can access and work on shared documents at the same time and don’t need to keep sending them back and forth over email. This is a huge benefit of cloud computing as all files are stored in a central location which means employees can talk to each other while making changes to the central copy at the same time. The collaboration is simplified and it translates to business efficiency as no time is wasted on uploading and emailing files and waiting for updates.

5. Work from anywhere using the cloud

You can have employees working from anywhere in the world, so long as they have an Internet connection. In addition, the cloud has also become more accessible via smartphones and tablets, which means that you really can have access to your documents anytime and anywhere.

As you can see, the reduced costs, the flexibility and security provided by cloud computing can truly give a business leeway to focus in its core priorities.

Can you think of any other fantastic benefits of using cloud computing? Go ahead and share them with us in a comment below.

Deutsche Telekom discontinues VideoMeet

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Source: Wikipedia

The cloud video conferencing solution VideoMeet by Deutsche Telekom in corporation with Blue Jeans Network is now confirmed to be discontinued by end of the year. The decision was first published by the German  expert magazine “Telecom Handel” in an online article yesterday by Waltraud Ritzer.

What is VideoMeet?

The solution was designed to bring different types of video conferencing devices and software clients together with Blue Jeans cloud technology. The VideoMeet solution was first introduced in June 2011 and has seen strong marketing campaigns. In addition to the virtual MCU and the interop between systems of many different vendors, Blue Jeans technology was first to natively bridge Skype participants into professional video conferences. In 2012 more compatibility features were announces such as the integration into Microsoft Lync or using the service directly out of the Browser with WebRTC.

What’s next?

Starting from January current users can switch to a new model by Deutsche Telekom, which is yet to be announced, or get the service directly from Blue Jeans. Spokesperson Marion Kessing says that unlike the cloud solution VideoMeet, Immersive Telepresence and other video conferencing options of Deutsche Telekom will be extended.

Next to the user base this also hits redistribution partners as they will have to find an alternative cloud video conferencing solution for their clients and integrate it into their service portfolio before January. Seeing the increasing demand for cloud video conferencing a complete removal of the service is unlikely.

Cloud video conferencing alternatives?

Users and redistributors alike might now be interested in alternatives such as examples that can be found on our recent cloud video conferencing solution comparison. In addition to that of course like always we would love to hear your opinion and the experiences you have made.

VoIP is Perfect for Business Communication

In the past, the way to communicate was through snail mail and landline phone service. This was one of the major obstacles when conducting business. Mail is slow to arrive and phone lines are busy all the time. Suppliers and producers alike have to handle transactions over the phone and voice support alone is not enough to convey enough information. Today, there are VoIP service providers such as RingCentral that could make work easier and more efficient.

VoIP is now being dubbed as the future’s communication super technology and already today a part of  the Unified Communication Strategy of many enterprises. VoIP is the abbreviation of Voice over Internet Protocol. It makes your voice cross boundaries through the Internet. In any type of business, communication is the key to gain success. This of course entails the use of only the best modes of communication. So far, VoIP service is already gradually becoming a leader in this type of industry. It’s because it offers so many services and applications that landline and mobile phone services cannot.

voip-headset-logoVoIP is Easy to Use

If you know how to chat using the ones offered by email service providers, you would not have any problems learning how to use VoIP. Instructions are very easy to follow and even your employees will not have trouble toggling VoIP applications. You can use VoIP using your desktop computer, laptops, smartphone hybrids or have it directly connected to your analogue system. The best way to make use of this of course is from a computer-to-computer basis because calls will not take up any costs. 

VoIP is Very Flexible

Businesses are now making a switch to VoIP because it also offers an intra-office communication solution. Instead of each person or division having their own numbers, the employees are now required to have their very own VoIP account for easier inter-office communication. This is advantageous for the employees because they will not have to transfer desks to give necessary documents when they can just send these with the use of VoIP. It can also be used when sending and receiving messages to other people outside the office. This can also be used for outside communication. In fact, it is currently being used by businesses that have more than one office and can also be used to communicate with other business contacts such as investors, suppliers and clients.

 VoIP Offers More than Just Voice Support

VoIP is not just a service that mimics telephone conversations. It is far more progressive than that. If you have a webcam, you will be able to see the person you are speaking to, facilitating a video conference. You also have the capability to talk to multiple users if you wanted to and make it a multi-site-call. This can be an advantage if you are on vacation but need to be on call for business related activities. For example, you have a file you missed to endorse to a certain employee. VoIP can let you talk to this person and share that file at the same. What is more interesting is that text files are not the only types of documents you can share using VoIP. You can also send rich media files such as videos and audio. You can even attach a voice message using your email!

When you choose VoIP, you improve inter-personnel communication. Since people now are discovering the advantages of using the Internet when placing orders or building business contacts, you too can benefit by making yourself easily reachable with the use of VoIP and other Unified Communication technologies.

What is WebRTC? – Overview for Busy People

webrtc, logo, chat, bubble, shapes, colours, colorsNo other topic is roaming the news and social media as much as WebRTC these days. But what is WebRTC and what should it mean to you?

Today I would like to give you an overview around this trend and where it came from. In this article I would like to try out the “For Busy People” article format by consolidating all hot topics into quick facts to add value to you without getting side-tracked. I know you busy people are busy and so you can just skip the parts of the article that you are not interested in.

What does WebRTC stand for?

WebRTC means Web Real-Time Communication, so we are talking about ways to communicate without any delay, based on a web-browser, without the use of software that needs to be installed beforehand.

What is WebRTC?

WebRTC is an open framework for placing real-time communication components on web-pages and is controlled by the World Wide Web Consortium (W3C), who are also taking care of other web-standards such as HTML, XML, CSS and others. WebRTC components could include methods such as VoIP, Instant Messaging (or just “chat”), video conferencing or a combination of these. Personally I would count WebRTC to the umbrella of Unified Communications, but the actual use of the WebRTC solutions depend on each enterprise.

Where does WebRTC come from?

WebRTC technology was first developed by Global IP Solutions (or GIPS), a company founded around 1999 in Sweden. In 2011 GIPS was acquired by Google and the W3C started to work on a standard for WebRTC. Since then Google and other major players in the web-browser market, such as Mozilla and Opera, have been showing great support for WebRTC.

How does WebRTC work?

The framework is based on HTML5 and JavaScript but does not utilise SIP or H.323 like other Unified Communication solutions. The signalling and transfer of data works over RTP and with an XMPP extension called “Jingle”. With the newly introduced JavaScript Session Establishment Protocol (JSEP) direct connections can be established without the need of a piece of hardware in the middle. Depending on the deployment audio, video and / or other data can now be exchanged to allow WebRTC to happen in your browser.

And for our firewall traversal specialists: WebRTC can do STUN, ICE, TURN, RTP-over-TCP and supports proxies. What else do you wish for?

setup, diagram, webrtc, workflow, process, technical, implementation, visual, visualisation, chart, image, picture, explanation, how does webrtc work

How does WebRTC work? – Click for larger pop-up

What does WebRTC mean to me?

Imagine the impact of 1,000,000,000+ endpoints. Not bad! This is the potential amount of endpoints talking to each other and making VoIP calls or even video conferences. Even though Microsoft is strongly pushing Skype for desktop video conferencing, they are also making sure that their Internet Explorer is ready to take on the WebRTC challenge.

But the missing link right now is: Will there be interoperability between WebRTC and other Unified Communication solutions? I believe the first developers, making both worlds compatible to each other will have edge.

Examples for WebRTC?

The possibilities are impossible to count. Especially in the age of BYOD everyone has their smartphone always ready and beyond that every notebook and desktop PC could participate in WebRTC. Here are some examples I could think of:

  • Customer service via video conference (the end of the service hotline?)
  • Working together on documents via web (web-collaboration beyond firewalls)
  • Smart-TVs allow you do do video conferences without infrastructure or service running in the back (if there’s a browser – there’s a way!)
  • Not interested in video conferences? Have a video diary! (takes only cloud storage and WebRTC)
  • WebRTC might change the face of Social Media platforms like Facebook, LinkedIn and Twitter completely if implemented (why not quickly talk about it?)
  • Instead of displaying phone numbers to your common window-shopper, provide a QR-code or a NFC space, so users can reach directly to you with their smartphone or tablet (we got a camera, a mic, a speaker – so let’s use them!)

Is there a WebRTC presentation?

You are lucky! Google has recently released a web-based presentation with a lot of interesting slides. I have also added a video below, for your to get some more details on WebRTC, Let me know of your thoughts!


Web Real-time communication – Google I/O 2013 – by Justin Uberti

[youtube=http://www.youtube.com/watch?v=p2HzZkd2A40&w=575]