Tag Archives: Meeting

Innovative Technologies for Investor Relations

The utilisation of innovative technologies in Investor Relations gains more and more weight. The global finance crisis led to uncertainties across financial markets. The reactions on incoming news and information from Investor Relation departments impacted the market heavily.

Jan Johansson, President, CEO, SCA, Svenska Cellulosa Aktiebolaget, Investor Relations, Camera, Display, IP Video Streaming, Solution, Annual General Meeting, AGM,

Jan Johansson (President & CEO of SCA) during an annual general meeting (Photo: SCA)

That is why it is now an important task for the management of such companies and their Investor Relations departments to re-gain trust. The target is to enable a target-driven direct communication to investors, analysts and other stakeholders without giving a wrong impression or deliver data that would lead to wrong assumptions. For this communication to happen, more and more organisations utilise innovative technologies. Such technologies are also known as “Unified Communications” tools and aid Investor Relations significantly with the efficient communication with a usually large number of recipients. On top of that many investors and analysts are scattered across the globe and therefore subject to time zone related difficulties.

Important technologies within the Unified Communication tool-set utilised in Investor Relations are:

Video Conference Services

Video conferencing services allow organisations to rapidly and easily get in contact with one or many investors or analysts. This way of communicating is becoming more and more attractive as the prices for video conference system deployments have significantly going down recently – becoming a much more affordable solution. Beyond the normal functionality of communicating with audio and video dimensions, high-end video conferencing technologies also allow sharing screens or other digital content into the video conference, such as Microsoft PowerPoint presentations or business plans in form of a Microsoft Excel spreadsheet for instance. Now one is able to present such files live without sending the data per mail prior to a meeting., which cuts a lot of issues like “having an out-dated file” at hand during the conference. Video conferencing not only is a great way of delivering high quality communication, but also can save a lot of costs and increases productivity of teams. While Investor Relations officials would be required to take a plane to fly to an appointment, now the very same person can save time and costs by arranging a video conference and getting the message across to many even on the same day.

Live Video Streaming via IP

Another way of delivering information from important events is the live video stream via internet or intranet. Like this an organisation can easily broadcast from an annual general meeting (AGM) and deliver a video feed in HD not only to on-site audience but also to remote investors and analysts. The video stream could be watched from Notebook, PC, Mac, Tablet or even from Smartphones. With Digital Signage the event could be embedded into information displays that could be deployed in meeting rooms or public areas. The possibility of facilitating IP Video Streaming do not always require an own infrastructure and staff for events that happen only once per year. They can be also booked as a service and the streaming solution will be provided by specialists at scalable costs. If an organisation however runs events at a high frequency or requires video transmission for other reasons, they can invest in own infrastructure and managed services to look after their infrastructure. This would enable an organisation to flexibly utilise video streaming solutions and would save costs on long-term outlook.

Video-on-Demand Platforms

QSC AG, Quality Service Communications, Annual General Meeting, AGM, IP Video Streaming, Analyst

Analyst focused on watching an annual general meeting (Photo: QSC AG)

A Video-on-Demand solution serves archiving purposes and enables the playback of any previously recorded videos, video conferences or events in case someone could not attend the live video stream. You could for example provide access to shareholders, who would usually not be able to see the live broadcast due to being in another time zone. This kind of solutions is also known as “Corporate YouTube” using the role of YouTube as “mother” of all Video-on-Demand platforms. Also for Video-on-Demand solutions organisations can choose between solutions managed and hosted for them or deploy them in their own infrastructure and have it supported by managed services to ensure a maximum availability to the users.

Summary

In summary we can see that innovative technologies such as Unified Communication tools are utilised in Investor Relations and being a great value-add to the communication and delivery of information towards stakeholders of internal and external nature. A business case is relatively quick assembled, since the technologies increase quality in communication and also steadily decrease costs that would normally be spent on travel and hotels. Also the technologies can greatly increase productivity of teams even if they are not in the same place.

Telepresence Technology Connect Remote Employees

The benefits of working in a home office and using telepresence from the perspective of the employee.

Seven years ago, I was pregnant with my son when my husband decided that it was imperative for me to find a job. At the time, I couldn’t imagine leaving my baby to go to work, and so I decided that even if it made my job search an arduous one, I would hold out for the opportunity to work from home.

I was lucky, and within a month or so, I was offered a web content writing position with a tiny, semi-local internet marketing firm. The manager wanted me to come in for weekly meetings, but preferred for me to do the rest of my work from a home office. The company was only occupying a small space at the time, and finding a place for me to work there would have been a difficult feat, so I was able to sign on for the remote work I wanted without inconveniencing my new employer. I was thrilled.

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When this …

The Early Stages

In the beginning, I had a lot of questions, and finding useful ways to stay in touch with my supervisor led me to investigate affordable video conferencing options. Often, I felt as though it would be easier for me to do my job if I could still see and interact with my co-workers as if they were right there in my home. We tried Skype and other free services, but eventually I began doing more work with clients, the company grew, and our sales team expanded. At that point, it became worthwhile to research and employ more advanced telepresence solutions both at home and in the office.

When my employer presented me with what seemed like a giant monitor and camera set up, I was initially uncomfortable. It wasn’t life-sized, but it was much more intimidating than popping up on his 13” laptop screen when we needed to work on a project. Still, the possibilities for collaboration were endless.

Afterwards

I used multipoint video conferencing from my home on the East Coast to present information to clients in California. When a new customer was having trouble understanding our service, I set up my HD video conferencing equipment, and used a white board and my computer screen to walk them through the process. Technology connected me to meetings, sales events, and significant opportunities, all from the comfort of my own home. It was an ideal way to work, especially with young children in the house.

As more and more companies begin seeking out talented employees while paying less mind to their location, the video conferencing industry has taken massive steps forward in connectivity, user-friendly operations, mobility, definition, and more. Remote workers are signing in from tablets, mobile phones, and advanced equipment alike, all in an attempt to stay close and connected while doing their jobs from afar. Some, like myself, are parents who need to be at home for their children. Others are simply located at a great distance from the businesses that can most benefit from their services. Many are freelancers, but many more are doing full-time work for large and small corporations.

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… turns to this.

The Future has Arrived

Telepresence solutions are increasing in affordability and quality as well, and as they do, I predict that more offices will shut down. Start-ups and small businesses will cut costs by eliminating monthly rent and allowing their employees to connect from home. This is the sort of technology that, when used correctly, can attract a wider base of clients and pull staff from the widest possible pool of talented individuals. Video conferencing isn’t just a high tech toy these days – it’s a real solution that can help businesses grow their bottom lines while also contributing to employee satisfaction, and it’s just another indication that the future we dreamed about years ago is finally here!