Tag Archives: Success

Are you being served?

Mike Horsley, CTO at VQ, throws some light on the self-service video trend among enterprise video conferencing users 

Our customers – among which are some of the largest enterprise users of video conferencing in the world – have traditionally been highly advanced users of the technology. They often approached us because the video service delivery solutions supplied as part of the manufacturers’ toolsets didn’t fully meet their needs.

These early adopters and visionaries knew what they really wanted in terms of management and reporting and we basically listened and built it, allowing us to exactly deliver the services they envisioned. They used our solution to deliver video conferencing that worked well and their users liked; adoption and usage-levels grew as a consequence.

Several generations of refinements later, we’re at the stage where users trust video and want more; the problem now is one of success. Delivering an exclusively managed service to a large user-base is not economically viable in the long term and the challenge is to enable that user-base to take control and serve themselves, whenever and wherever they need video – this is where a growing number of our bigger customers are heading.

Mike Horsley VQ Chief Technology Officer

Mike Horsley, CTO at VQ Communications

Several key pieces of the jigsaw have dropped into place in recent years that now enable self-service. One of these pieces is Microsoft Lync. Users like its simplicity and the fact that it looks and feels like they expect (click-to-call is a great example of this); the barriers to using it are suitably low, which encourages mass-adoption. Another part of the jigsaw is the infrastructure needed to host enterprise video and allow previously incompatible technologies – whether voice, audio or video – to work together. New entrants to this side of the market, and one I really like in this respect is Acano, solve the problems of making the slightly proprietary Lync work with traditional video equipment. This has been possible before but only just, and not without a great deal of hoops to jump through. Where Acano is different is that it makes the ‘joining the dots’ component of the problem significantly easier. For example, the Acano MCU automatically handles many of the differences between the various flavours of Lync – it just works. Acano also solves many of the scaling issues with traditional video conferencing MCUs, which have limited capacity and therefore the complexity of video conferencing was traditionally compounded by requiring lots of boxes. With the Acano MCUs, a single server can host many hundreds – if not thousands – of calls. So, essentially, anything can call anything and it scales like you wouldn’t believe. Technology like this makes huge self-service deployments viable for the first time.

Many customers are now exploring platforms that can deliver a traditional managed service but also allow them to introduce self-service. Managed video services will probably stay about where they are in use-level terms, but we are seeing a transition to planning and deployment of self-service systems; this is where we see the most future growth. Consider the voice conferencing model (people give out numbers and the participants dial-in to join the call). This is the model self-service video is moving to; users understand it and are already using it for conference calls.

To enterprises considering self-service I would highlight several factors that influence success and are worth considering. Firstly, video conferencing is inherently complex, whether managed- or self-service. It pushes your network harder than normal data and it will find all of the network issues you were blissfully ignorant to before. Technology solutions and partners will help make this easier but it is never truly easy (and don’t trust anyone who says it is). If you don’t have any experience, go to the experts first: video conferencing managed service providers. They have been through the pain before and having them on board will increase your chances of launching a service that works and meets your users’ expectations.

Not only is it not easy, it is also not a ‘quick fix’. Cutting corners predictably results in poor experience, low adoption and therefore higher overall costs due to low return on investment. Do it right and work with experts.

High levels of adoption massively reduce the cost-per-call-per-minute to the business so remember, just as with managed-service video, it is good user experience first and foremost that drives adoption. When developing a self-service solution, the focus must always be on guaranteeing reliability, usability and convenience.

Stay informed

Follow VQ on Twitter: @VQComms

5 Business Ideas That Enable Working From Home

For the last couple of years, the internet has provided opportunities for people to work not only in the offices but also in their homes. This is through “working from home” business that is currently popular among many people in the world because of the numerous business ideas possible through it. So, what are examples of business ideas that enables people to work from home?

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Example of a home office setup (Photo: Kevin Shorter)

1. Working from Home – Freelance

Freelancing is one of the home based business idea that will enable you to work from home while providing services to the rest of the world population. Currently numerous websites offer online businesses that make a good business idea once implemented. This will let you work from home at the same time enhances create jobs to other people whom you hire to assist in your everyday chores.

2. Academic Assistance

TeleEducation – Internet technology has enhanced the process of education by enlarging the accessibility of these services. This is a great work from home business opportunity. Through video conferencing services, you will be able to tutor thousands of students that need tutoring services through internet in your home. Many people are currently using this new business opportunity to earn amazing amounts of money. This has allowed people working from home without the need of travelling to these academic institutions.

3. Medical Services

TeleHealth – Provision of medical advisory services is another idea to work from home business especially if you have a medical background. Instead of seeking to work in a hospital, you can subdivide your house to medical room where you offer services to clients that are indeed of medical services. This will not only create huge amounts of dollars but also create jobs for those people who will help you conduct the services. In addition, you can also offer virtual medical assistance through the internet where you help even those people beyond your geographical reach.

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An example TeleHealth setup with Polycom equipment (Photo: USDAgov)

4. Online Office Virtual Assistance

The internet also offers another amazing opportunity to provide virtual assistance especially in office functions. Through the internet, at your home, you can find a job as an office assistant. This will enable you to exercise any delegated office job such as answering of mails, drafting letters as well as memos among other numerous services. This will not only be a good opportunity to earn money from home but also ensures that corporate communication with the clients is enhanced to greater heights. To gain leverage, you have to be familiar with some of the most common tools used by businesses. Look at this Pure Leverage review to learn a few.

5. Construction Or Engineering Advisory Services

Offering advisory services in the engineering services is one of the ways to create a home based business especially if you have an engineering training background. Currently there are numerous clients both online and offline that needs construction services. Through your services, you can solve their problems that will help you make money at home without the worry travelling to an office. This will also improve accessibility especially when you are settled in a strategic position.

Summary

I believe the above top ideas on how start a home based business that will enable you working from home without worrying about the need to reach the office at the appropriate time.

How to become a Videoconferencing Expert

I will start this article by answering what exactly is an expert – to me it’s a person who is really really good at something. Simple as that. This post is only about my thoughts on what it takes for a person to become such, not how he uses his expertise.

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There is more to becoming an expert than this.

I agree with the assumption that all humans are born as “tabula rasa” (lat. blank state), meaning all their knowledge comes from learning, experience and perception, but with genetics playing significant role in the process. Unfortunately, not all people take advantage of the amazing opportunities that lie ahead of them in becoming really good in something they love doing, often due to fear of failure. But failure is not something to be feared of, on the contrary, as Thomas Edison said:

“I have not failed, I’ve just found 10,000 ways that won’t work.”

Every person can be good at anything, good in so many things at the same time. But becoming really good at anything isn’t just a walk in the park. It takes discipline, focus and more importantly a strong will to make it happen.

So how does one become expert at anything? Well, I believe the formula is pretty much the same for any skill you choose. Since this is a Unified Communications blog and it happens to be the field that I’m currently working in, I’m going to point out what I consider to be important in becoming a Videoconferencing Expert.

Videoconferencing Education

I believe education is the first step in becoming good at something. Once you identify your objective and set your goals, you have to start preparing for reaching that goal, show genuine interest in learning all the bits and pieces that are related to what you really want to do, in this case Video Conferencing. I’m talking about harvesting knowledge you can use from every source you can get your hands on: specialized courses , forums, blogs, whitepapers, industry reports, product guides…

When it comes to official training, major industry leaders like Cisco and Polycom are already offering specialized training programs for anyone interested in becoming engineering or sales expert in Videoconferencing / Unified Communications and these certifications are usually valid for 2-3 years in order to keep up with the latest trends in the industry.

Cisco recently added two new programs to their certification portfolio focusing on Video, which already included the Cisco TelePresence Solutions Specialist and Cisco Rich Media Communications Specialist:

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CCNA Logo by Cisco

  • CCNA Video establishes an individual’s ability to deploy video endpoints, set up new users, and operate networked voice and video solutions for job duties that include configuring voice and video single-screen endpoint devices, supporting telephony and video applications, and troubleshooting. The certification also validates a candidate’s knowledge of the architecture, components, functionalities and features of Cisco Unified Communications Manager solutions.
  • Cisco Video Network Specialist establishes and enhances key skills including the ability to configure video single-screen endpoints, set up new user accounts, support video applications and troubleshoot networked video solutions.
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Polycom Logo

Polycom is offering the Polycom Certified Videoconferencing Engineer – a program that confirms the successful candidate has the necessary knowledge to perform implementation, configuration and troubleshooting operations for small to medium-sized environments on the Polycom RealPresence Platform including. In addition, the PCVE exam will validate the individual’s knowledge of networking models, standards and protocols relevant to videoconferencing.

Plenty of free training material is also available on the Internet. Personally, I liked the old Tandberg Certified Expert Partner (TCPE) program, simple and straight to the point, it’s perfect to gain the necessary technical knowledge when it comes to Video Communication.

Forums such as the VTCtalk and the Cisco Support Community are a great place for promoting and  sharing knowledge and engage other experts in constructive conversations about topics of the Videoconferencing / Unified Communications industry. There are also great groups on videoconferencing business and technology available on LinkedIn for anyone to join and listen or contribute.

Working Experience

It has been said many times before – no amount of theoretical knowledge compares to a real world experience, no matter what field are you part of. If you’re just starting in the industry, try an entry-level position and work your way from the bottom up. There are also companies who first offer training to their personnel for couple of months, and then make hiring decision, this is another good way of getting practical work experience.

And once you get there, try to learn as much as possible, try to learn everything you can about the topic, focus on becoming better and better until you become “so good they can’t ignore you”.

The constant hunger for knowledge is what separates experts from…well, everyone else. The beauty when working with technology is that it changes constantly, there is always something new to digest. Personally, I don’t understand how some people are pretty content with doing the same thing day by day. There is much more you can do, if you want to. The internet is there, the books are written and there are heaps of people to talk to, who are more than happy to engage in discussions – so jump right into it and become an expert!

I am going to end this post with two quotes from people who were really good at something and accomplished a lot:

“Action is the foundational key to all success.” – Pablo Picasso

“An investment in knowledge pays the best interest.” – Benjamin Franklin

Software MCU Comparison – What does the market offer?

A Videoconference Multipoint Control Unit (MCU) is a crucial part of every serious Videoconference infrastructure. It’s a system used to connect multiple media streams into a single Videoconference, therefore very often the MCU is referred to as a “bridge”.

The traditional MCU is a DSP (digital signal processing) based hardware whose primary functionality is to decode all incoming media streams, compose a single stream for each far-end participant and finally re-encode that stream before sending it out, needless to say all this requires a huge amount of processing power. More over, hardware-based MCUs define scalability on a per-port basis, which means if we want to have more participants connected in a Videoconference at the same time, we need MCUs with more video ports i.e. more DSPs and DSP hardware does not come cheap.

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LifeSize UVC Multipoint used on a Tablet

That is why a lot of companies are turning their attention towards a new type of product when it comes to multipoint Videconferences – the so-called “software MCU” or soft-MCU. A soft-MCU serves the same purpose as the hardware-based, except that all the transcoding and signal processing is done in the software which introduces big advantages in terms of cost, scalability and flexibility.

The soft-MCU eliminates the need for DSP hardware and can run on virtualized servers on private or public clouds, therefore it is significantly cheaper to deploy than the expensive hardware MCU. In terms of scalability, customers can often just purchase the number of ports they require at the time and then scale up or down easily as the need changes. Software MCUs offer also more flexible deployment, updates and feature enhancements are easy and more frequent, which gives them advantage in today’s fast evolving demands in the Videoconferencing world. Manufacturers can offer the soft-MCU for on-premise deployment on company’s internal servers (usually preferred by enterprises) but the lower end of the group video conferencing market will also benefit from the hosted services (cloud services) offered by providers.

Current market of Software MCU solutions

Although still in relatively early phase in terms of adoption, the market is all but short in offering soft-MCUs solutions for multipoint Videoconferencing. Some of them offered as pure software to be installed on industry-standard servers, some of them require some sort of hardware usually from the same provider which makes them a kind of  “hybrid” solution. I will just go briefly through some of the most talked about products out there at the moment:

 Avistar

Avistar offers the Avistar C3 Conference, a software-based MCU that runs on standard off-the-shelf hardware and operating system software, and on virtualized servers. It is mainly designed for on-premise deployment in enterprise environments, but service providers offering managed Videoconferencing services could also take advantage from it.

Each conference server can support up to 12 ports of simultaneous conferencing, video standards supported are H.263 and H.264 up to 1024 kbps call rate per endpoint with 30 fps.

 Polycom

The Polycom RealPresence Collaboration Server 800s, Virtual Edition is a multi-protocol, integrated, software-based multipoint MCU running on x86 servers. Mainly designed for mid-sized enterprises or to expand an existing RealPresence Collaboration Server (RMX) environment, it provides open standards scalable video coding (SVC) support and interoperability with systems that use advanced video coding (AVC). It can support up to 40 H.263 or H.264 video ports with 720p and 30 fps.

 Vidyo

Vidyo solution consists of Vidyo Router at its center, offered also as a virtual edition (VE), which performs transcoding-free packet switching using their patented Adaptive Video Layering (AVL) technology which introduces low-latency video-streams for endpoints over any IP network. It can be deployed on industry standard servers and is “VMware Ready” certified. Interoperability with legacy systems requires the use of VidyoGateway. The VidyoRouter VE comes in two models – VE 100 and VE 25 offering 100 and 25 concurrent HD connections respectively, supporting native rate and resolution matching per endpoint, up to 1440p at 60fps. Vidyo technology is available through service providers such as Videoconference24.

 Pexip

Pexip is a new start-up that offers pure-software based MCU called Infinity, which will be available from September. It can be deployed on industry-standard servers in a VMware virtualized environment and port capacity can be easily scaled up by adding more servers. It will support H.263 and H.264, SVC, VP8 video codecs as well as interoperability with WebRTC and Lync. We are yet to see how this product will perform in the real-world but it definitely looks promising with of supporting wide range of software clients and endpoints.

Acano

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Acana Software MCU Example

Acano is also also a new player in the industry, offering software solution that unites “previously incompatible audio, video and web technologies” in “coSpaces” which are essentially cloud virtual meeting rooms. People can use whatever devices they have to call into a coSpace, including mobile phones, tablets, PCs, Microsoft Lync clients or video endpoints. Designed for the x86 architecture, it runs on their optimized hardware, standard servers, as well as in virtualized environments and can support thousands of users per server, with further scale and resilience provided by native clustering. Major video standards are supported including H.264 AVC, SVC, WebM / VP8, Microsoft RTVideo, and said to support H.265 as well.

 Vidtel

Vidtel is primarily a service provider; does not offer soft-MCU for on-premise enterprise deployment, but they do offer hosted cloud Videoconferencing solution, labeled MeetMe – it’s a cloud-based, “any-to-any” video conferencing service which supports interoperability between SIP, H.323, Google Talk, Skype, and WebRTC. It supports up to 20 video conferencing endpoints with 720p. The infrastructure for video conferencing is hosted on a Vidtel central cloud and each participant is given a private meeting room ID and a login PIN; they use this to join the Vidtel MeetMe meeting and start communicating and interacting almost as if they were in the same office.

 LifeSize

LifeSize UVC Multipoint is a software-MCU that can be installed on industry-standard servers. It supports H.263 and H.264, SVC video standards and interoperability with Lync (Microsoft RTVideo). Customers can purchase and scale one port at a time and administrators can selectively control the quality and capacity of each port, ranging from 360p for mobile users to 1080p for room-based environments (with the Enterprise edition) and maximum of 128 participants in a single conference.

 Cisco

Cisco became the undisputed king in Videoconferencing hardware, with the acquisition of Tandberg, but they do not offer software-MCU that can be deployed on-premise. They do however offer cloud Videoconferencing service called – Cisco WebEx Telepresence, which can support up to 12 participants per conference with 1080p. At the moment it’s only available in the U.S. and Canada.

 Blue Jeans Network

Blue Jeans – similar to Vidtel, Blue Jeans is a service provider offering hosted hosted video bridging with multi-vendor interoperability including Skype and Lync. Also they are the developers of their own solution and allow re-selling. It supports up to 25 participants per meeting with 720p at 30 fps  and offers easy web based management capabilities for administrators as well as reporting capabilities.

 Avaya / Radvision

Avaya / Radvision is offering the Elite 6000 Series – software-based hybrid multi-point control unit providing high port density up to 40 full 1080p HD ports (80 720p) on a single 1U system. All the major video standards are supported as well as interoperability with other vendors.

As we can see there are lots of different flavors and there are more solutions out there, opening new opportunities for those who could not own standalone MCU before. It’s hard to say what the future holds, certainly it’s too early to dismiss hardware-based MCUs in which companies have invested a lot of money. It’s clear that the two solutions will coexist for some time and it’s up to the customers to choose the best solution for their business based on their requirements in usage, cost and features.


Software MCU Example Video by Pexip

[youtube=http://www.youtube.com/watch?v=dA2oh-4A8Qg&w=575]

China Taking Video Conferencing One Step Further: TeleEducation from Space

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Photo: CMSE

We often hear about the use of video conferencing for professional communication and as a modern way to work together. So much sometimes, that we forget how large the potential is even beyond that. For instance it can be used for TeleEducation (a type of Telepresence).

What is TeleEducation?

TeleEducation usually replicates a guided way of learning wherein a presenter, expert or teacher speaks to the “class” from a remote location with the use of unified communication technologies such as video conferencing, often with additional content channel for demonstration and data presentation. LifeSize, for instance, is organising great virtual field trips for classes to be connected directly into museums, where their guide can teach them in a way that is exciting for both presenting party and participants.

Teachers from Outer-Space

China is taking this approach one step higher – above stratosphere to be exact. Yesterday we received word that Wang Yaping, in her capacity as  Taikonaut, has facilitated such an TeleEducation event from the space station Tiangong-1 together with her team. The space video conference was set up with an auditorium in Beijing, hosting more than 300 students. The three Taikonauts demonstrated the effect of zero gravity and weightlessness to physics and answered questions from the students live.

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Photo: CMSE

Mass-Audience

Another 60 million students followed the live video stream from their classrooms throughout the country. Now that’s a serious audience there! While this event was broadcasted on a state-owned CCTV technology, the next event like this might already be facilitated using IP video streaming solutions. If that was the case, the event could be natively recorded and stored on video-on-demand platforms to be seen by many generations of students to come.

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Photo: AP

About the Station

The Tiangong-1 space station was launched September 2011 and mainly has experimental functions and holds three crew members . It is considered a large step towards a Chinese space laboratory, to be completed by about 2020. Tiangong-1 (Chinese: 天宫一号) literally means “Heavenly Palace 1” and is the first space station deployed by the Chinese space program. The module 1 has a planned lifespan of 2 years and is planned to be replaced by larger modules throughout the decade. The Telepresence24.com team wishes best success and hopes for many more TeleEducation events.


Astronauts give science lesson live from space (via ITN)

[youtube=http://www.youtube.com/watch?v=Po8q4rTRsOA&w=575]

VoIP is Perfect for Business Communication

In the past, the way to communicate was through snail mail and landline phone service. This was one of the major obstacles when conducting business. Mail is slow to arrive and phone lines are busy all the time. Suppliers and producers alike have to handle transactions over the phone and voice support alone is not enough to convey enough information. Today, there are VoIP service providers such as RingCentral that could make work easier and more efficient.

VoIP is now being dubbed as the future’s communication super technology and already today a part of  the Unified Communication Strategy of many enterprises. VoIP is the abbreviation of Voice over Internet Protocol. It makes your voice cross boundaries through the Internet. In any type of business, communication is the key to gain success. This of course entails the use of only the best modes of communication. So far, VoIP service is already gradually becoming a leader in this type of industry. It’s because it offers so many services and applications that landline and mobile phone services cannot.

voip-headset-logoVoIP is Easy to Use

If you know how to chat using the ones offered by email service providers, you would not have any problems learning how to use VoIP. Instructions are very easy to follow and even your employees will not have trouble toggling VoIP applications. You can use VoIP using your desktop computer, laptops, smartphone hybrids or have it directly connected to your analogue system. The best way to make use of this of course is from a computer-to-computer basis because calls will not take up any costs. 

VoIP is Very Flexible

Businesses are now making a switch to VoIP because it also offers an intra-office communication solution. Instead of each person or division having their own numbers, the employees are now required to have their very own VoIP account for easier inter-office communication. This is advantageous for the employees because they will not have to transfer desks to give necessary documents when they can just send these with the use of VoIP. It can also be used when sending and receiving messages to other people outside the office. This can also be used for outside communication. In fact, it is currently being used by businesses that have more than one office and can also be used to communicate with other business contacts such as investors, suppliers and clients.

 VoIP Offers More than Just Voice Support

VoIP is not just a service that mimics telephone conversations. It is far more progressive than that. If you have a webcam, you will be able to see the person you are speaking to, facilitating a video conference. You also have the capability to talk to multiple users if you wanted to and make it a multi-site-call. This can be an advantage if you are on vacation but need to be on call for business related activities. For example, you have a file you missed to endorse to a certain employee. VoIP can let you talk to this person and share that file at the same. What is more interesting is that text files are not the only types of documents you can share using VoIP. You can also send rich media files such as videos and audio. You can even attach a voice message using your email!

When you choose VoIP, you improve inter-personnel communication. Since people now are discovering the advantages of using the Internet when placing orders or building business contacts, you too can benefit by making yourself easily reachable with the use of VoIP and other Unified Communication technologies.

The Not So Obvious Advantages of Telepresence Versus Chatting

Telepresence? Why not just use instant message chat? Let me tell you why..

Telepresence of Unified Communications is one of the greatest invention for the business world. In today’s society, business is no longer limited to the 4 corners of the office. The most successful businessmen and businesswomen are always looking to branch out, and this involve doing business with other people from a different city, or even a different country. Obviously, telepresence is a great way to reach out to these people. Through telepresence, it is possible to have conversations and meetings with individuals far away. However, there are some telepresence sceptics who believe that whatever conferencing may accomplish, chatting can too. Not to be argumentative, but there are many advantages to telepresence that are not covered by chatting, although they may not be so obvious.

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  1. Telepresence awkward situations made by misinterpreted statements

    We’ve all been there- gotten into an argument with someone because a text or a statement sent on chat was misinterpreted. Because chatting is flat and does not involve the use of voices, certain statements can easily be taken to mean something else. For example, the statement “get to work now” may sound harsh or motivating, depending on the speaker’s intention. However, on chat, one may not be able to tell the difference. With telepresence, it is possible to avoid misinterpretations, as the tone of one’s voice already conveys so much.

  2. Telepresence may help with possible language barriers

    We mentioned earlier that many companies deal with other businesses from other places on a daily basis. Therefore, it is possible to hold business meetings with people who may not even speak the same language as you. In cases like these, it may be very possible to hit a language barrier, especially if the other party is not fluent in your language of vice versa. Obviously, once a language barrier occurs, chat becomes pretty much useless, as the person on the other end is not able to articulate the word he wants to use. However, with telepresence, it is possible to see the other person, so it may still be possible to figure out what the person is trying to say though his body language, sign language, or what have you.

  3. Telepresence makes it so much easier to gauge a person’s mood and overall demeanour

    Chat takes so much away because even if the person on the other end is pissed or frustrated, what he says will always look and sound the same. Telepresence certainly comes in handy especially when it is sensitive business matters that are being discussed. If you see and sense, based on how he looks, as well as his tone of voice, that the person on the other end isn’t feeling too happy or pleased, then you will know how to proceed accordingly.

Although chatting and telepresence set out with the same goal- to communicate with those far away, it becomes obvious that there are more benefits to one compared to the other. For better business communication, It may be a good idea to invest in telepresence for meeting rooms as well as desktop solutions and consult a service provider for all types of organisations.

Technology Inside: Anatomy of a Good Digital Signage

Digital Signage? What is it used for?

Whether we are talking about a huge chain of stores or just a very market-oriented location, digital signage systems seem to be useful to all varieties of business. Sometimes, these systems can even be useful to entertain customers in line while they wait to purchase their goods. Of course, the main purpose is not necessarily to keep us entertained while we are waiting in line or in at the dentist.

The digital signage system is an excellent opportunity for retailers and manufacturers to focus their client’s attention on their latest products or promotions. And the thing is that, seeing how you are already in the store, the signage advertising does have the chance to be a better selling system more traditional forms of advertisement. But the secret is just in delivering the kind of content that is personally relevant to the customer in a way that compels them to take action, and a lot of that actually boils down to the quality of the system itself because, if you can actually see pixels or the image is fuzzy, you are not going to be interested in the product even if it is good.

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What the System Should Look Like

The complete system can be as complex or as simple as the store can afford to make it. Ideally, you would have a series of monitors that receive a signal from a central unit. How often that feed changes is one of the crucial aspects of how successful a signage system will be. It can be used to display ads for different products but it is really great when the store can afford to put up information that the clients will value, such as cultural attractions and weather updates.

Combining the ads with promotions going on in the store and information that is relevant to the client is essential as it will engage your audience in a more effective manner. Customers are rarely interested in knowing what new products have been brought into the store. However, if they glance at the board that is showing what new movies are playing, it may be interesting to see that bananas are on sale down the street.

How the Software Works

There are several software packages on the market that have been designed specifically for the digital signage system. The most basic software will just play whatever feed it is given and it is very little more than a fancy media player. However, there are other systems that can display two or even three sources of information at once or that deliver a secondary live feed. This live feed is extremely interesting in car shops, for example, because it allows you to see how they are working on your car and, if you are like me that is really going to make you feel very comfortable while waiting.

Other software systems also allow the operator to make actual changes to the feed. So if my mechanic finds that he needs to change more than he first anticipated on the car, he is going to ask me about it. But he is also going to feed that data into his system and I can get a live view of how my bill changes and why.

What Are the Your Basic Hardware Options?

As far as the hardware is concerned, you really can’t go too big with this system. Of course you go wrong in how you use it and never make your money back, but you can choose between foot-long LCDs, plasma or project monitors. Your choice depends on how much room you have and what kind of cash you’d like to spend. There will obviously be a digital player to provide the feed or you can use a computer and that will immensely increase your display capabilities. Finally, there are a host of cameras that can be added so the system has the live feed we’ve talked about.

The great thing about a digital signage system is that it is basically comprised of individual products that you probably already know about. So it can be a very interesting experience to research each product, especially if you are tech-oriented and enjoy learning about a technology before you use it.