In a world where people are becoming more and more busy in their daily lives, conferences and business meetings can become a slight issue. Attending a conference can cause an issue for certain business workers because they are already busy on vacation, need to take time out of their work or even on the other side of the world. With continuously evolving of technology and continuously growing the demand for productivity, video conferencing is becoming more and more used in the business world. Below are the several benefits of utilizing video conference technology in the business world.
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Video conferencing, once the domain of larger organizations with bigger budgets, has come down in price dramatically during the last decade and a half. At the same time, not only its quality but also its versatility and portability have increased exponentially. The end result (at least up to now) of these trends has been a dramatic explosion in how many people use video calling and the ways in which they do so.
Aside from the many coordination and communication benefits that have stemmed from the video calling revolution, another major bonus has also been discovered in the myriad ways by which this rapidly advancing technology can be used to serve as a marketing and promotional tool for not only large companies but also smaller business and even individuals following their own business or professional goals.
From personalizing customer relations in an effort to draw in more sales to using video calling for online sales pitches and demonstrations of products or services, video conferencing has become a powerful marketing tool that carries its own unique position in the online promotion landscape.
Here’s a look at some of the major innovations found in using video conference call technology when marketing to clients, buyers and anyone else.
More Face-to-Face Client / Seller Relations
The first and most obvious marketing innovation of video calling is the ability it has given marketers to engage their clients and buyers in face-to-face consultations or Q&A periods.
If someone is running a service or product business on the web, making sure to highlight the fact that their customers can interact with real people in real-time over any questions, doubts or issues they might have before or after buying is a big selling point to many potential clients, especially if their previous experience with customer service in a particular niche involves being ignored or unable to reach some solid customer support.
Whether you’re selling a product or a service, if you really want to enhance your customers experience and decision-making into something that’s memorable, be sure to do exactly this and underscore it in your marketing materials now that video conferencing offers you the ability to schedule actual life Q&A sessions with multiple people over interactive video media.
Interactive Long Distance Pitches
The long-used art of pitching a product, service or idea to potential buyers during a face-to-face meeting is a tried and true marketing tactic that numerous business owners use worldwide. With video conferencing, this very same strategy can reach into the digital world by allowing a marketer to lure clients or potential buyers toward a one on one consultation which is then in essence used as a sort of digital pitch that tries to create a purchase through interactive salesmanship.
Although this tactic might have some implementation difficulties that stem from problems with getting people to actually sit down for the sales meeting, if you’ve already built strong interest in your leads through a sales funnel and have motivated them with some sort of freebie into actually listening to your video call, you could really create a door-to-door sales level of interaction with a completely digital and much more targeted audience. Video call based pitching would be especially effective for high priced products or services that offset time costs even if your eventual sales closing numbers are low.
Online Seminars through Video Conferencing
This is a really major and still largely unexplored region of the online marketing landscape that could benefit immensely from video conferencing. While physical sales seminars are a common thing in just about every hotel conference room you’ve ever passed through, and online video “webinars” where you can listen in but not participate are already completely established as part of online marketing strategy, a major and still very undeveloped leap would involve joining the two into a completely digital, massive video conference style seminar with full interactivity.
Thanks to the rapidly developing technology of video conferencing, the attendees can interact with the sales presenter just like they would be able to if they had physically gone to a real sales conference while enjoying the convenience of joining in from home as people do with classical online marketing webinars. On top of that there are many consumption based video conferencing software solutions that allow the use of the technology even with a smaller budget.
The marketing benefits this can potentially offer your business are considerable. For one thing, you as a marketer would save on the high costs of arranging for a sales seminar in an actual location where you’ll have to pay rent and present printed promotional materials. And furthermore, you could duplicate everything available at live sales seminars in an online environment while still being able to take questions and speak to leads in real-time. A somewhat heavier telepresence software bundle would be needed to pull off this kind of online marketing maneuver, but the potential benefit could be completely worthwhile.
Are you planning to upgrade your unified communications IM client? Following up on the article “What Is Microsoft Lync?” by Mark Stubbles we would like to introduce you today to all new features of Microsoft Lync 2013.
In comparison the Microsoft Office Communicator (also known as OCS) had the look and feel of Windows XP, the Lync 2010 update brought it up to speed with the Windows 7 design and finally Lync 2013 has the looks of the Windows 8 and Office 365 environment. But of course there is much more under the hood than just eye-candy. I listed below a few of the new features that were most interesting to me.
Overview of new features in Lync 2013
The main window has been optimized to provide better access and a more intuitive using of the application. The new tabbed conversation feature gets rid of having several chat windows open at the same time – so you can keep track of all your conversations in a single place and just have to browse through them. Similar to the tabbed browsing of Google Chrome you are also able to move a certain chat out of the tabbed conversations and provide them with their own window and naturally you can move it back into the tabbed conversation window.
And for everyone who would like to display the images and fonts larger they can easily adjust the display setup in the configuration of the client. This is not only a help to users with sight challenges, but also can be useful for a deployment on wall-mounted displays.
The main Lync 2013 client and the Online Meeting add-in is now included in the setup program of Office 2013 so deployment on the software side has been made significantly easier, especially for large enterprises with many thousands of workstations.
However because this part has changed Microsoft has also changed how the group policy is deployed. Instead of working on the communicator.adm file to define policies, certain ADMX and ADML admin templates are provided along with Office Policy Administrative Templates to work on. For more information on this particular topic I suggest reading the Microsoft article on “Group Policy Settings for Lync 2013“.
With Lync 2010 the App for smartphone, there was only support for presence and instant messaging while the new Lync 2013 App for smartphones and tablets also supports Voice calls and mobile video conferencing over WiFi and cellular data connection alike. Regardless of the fact that many desk phones can be connected with your Lync client, utilizing Lync on smartphones and Lync on PCs within your organisation your permanently replace the requirement of having a separate hardware phone on your desk and cutting costs for invest and maintenance by enforcing unified communications technology. For a more detailed overview of the features for mobile Lync I recommend the “Mobile Client Comparison Tables” page by Microsoft.
The users accessing from non-corporate workstations via browser also get some good news. The Lync 2013 Web App for web-based conferencing received support for voice and high definition video conferencing devices. Meeting participants can also show their screens for collaboration or presentation and re-assign the presenter role to others – They get the full Lync 2013 meeting experience without having the software client installed on the machine.
The Lync 2013 client can handle virtual environment better. Virtual Desktop Infrastructure (VDI) fully supports audio and video devices, like a headset and a webcam, to be connected to the client even though you might be using a virtual machine such as a thin client or a differently re-purposed workstation. For more details on how to deploy the Lync VDI plug-in please check the Microsoft TechNet article.
Another interesting new feature is the chat room integration (also known as persistent chat rooms or topic feeds). In older versions you were already able to create group conversations for multiple users to chat or hold a presentation for instance. In the new Lync 2013 however these can be promoted to be permanent and will be also available for others to be joined, including all the content that was added and when. It might not be applicable to all services and organisations, but this feature might the need for static email lists and adds a new dynamic way of sharing information and making such available for all. If you don’t want it to be available for all users, there is also the option to limit the visibility to certain users or user groups.
Also newly implemented is a feature that lets Lync 2013 automatically assign you with “presenting” status, to block incoming communication unless the sender is in an approved group. If you are a two-screen users however this is not automatically done for you, if you use the secondary screen as presenting space.
You may have made experience with previous versions of the client that you would like to keep a certain conversation up for reference but you need to restart the machine. What happens? The information is gone. In the new Lync 2013 once you are back booted up, the conversation comes back along with the content of the conversation, you held before rebooting. I found this to be quite the time-saver in those moments.
Improvements of already deployed functions:
- Outlook Meeting Scheduling updated
- Native Video Conferencing enhanced
- Web App and Mobile App now support voice and video conferencing
- Contact and card view was improved
- Meeting participation functions were heavily improved for better collaboration
Have you tried Lync 2013 out yet? Missed your favourite new feature? I would be delighted to hear your opinion. Drop us your comment below!
Telepresence with anyone?
Today I would like to present you something I considered rather exciting news. So far only the Blue Jeans Network MCU solution was able to bridge Skype users into enterprise-class video conferences but this might change and might even be bested by Polycom.
So what’s new?
Announcing “Business Class Video Conferencing with Anyone”, Polycom is extending their RealPresence CloudAXIS Suite to be compatible with pre-industry telepresence applications including Skype, Google Talk and Facebook Video Chat. Beyond that it is said that anyone with merely a browser and webcam will be able to join video conferences as well, no matter if they are within the firewall or outside of it.
All your contacts from those directories along with your corporate contact list will be available in a single platform. Simply point and click your participants to establish an enterprise-grade secured video conference. Further they are including smartphones and tablets to be available for video calls.
Content sharing is said to be available even though it is yet to be seen how that works with clients like Facebook Video Chat that do not support a content channel by default. I am keen on seeing more of this solution.
When will it be available?
The extension is expected to be available in April 2013. Contact your Polycom Sales Rep or visit their webpage for further information. If you already had some insight into the solution feel welcome to share your comments with us below.
Demonstration of the Polycom RealPresence CloudAXIS Suite with new features to work with Skype, Facebook and Google